Re: Marketing help wanted
[email protected] (Danny Faught) Thu, 18 Jul 2002 13:41:58 -0500
| Newsgroups | perl.trainers |
|---|---|
| Organization | Tejas Software Consulting |
| Message-ID | <[email protected]> |
"Randal L. Schwartz" wrote: >... be sure you're also carrying a pen so you can > write on the back of it "Perl training at your location" or whatever. > Emphasize what you do, so it's not just a bizcard for their pile at > home. That's a great idea. I try to make a note on the back when I get someone else's card, but I rarely write on my own cards when I'm giving them out. BTW, my main marketing tool is an electronic newsletter that I send out every two months. The marketing is kept very low-key, and the main feature is a technical article. I try to present myself as someone who has useful information. Whenever I get a business card, I ask if I can add them to my newsletter mailing list, and they almost always say yes (it's easy to unsubscribe, after all). Then they get reminded six times a year that I exist. Speaking of which, any of you folks who are interested in software quality are encouraged to sign up - the form is near the top of the page at the URL below. All past editions are archived on my web site. -- Danny Faught Tejas Software Consulting http://www.tejasconsulting.com