Jonathan Ball's moral principle

"You've said you want to stop eating animal products for the sake of reducing animal suffering, but you haven't taken the trouble to investigate how you can minimize your contribution to collateral deaths in crop fields, therefore I think you are filth".

Let's see, what's the moral principle there.

If you're reasonably aware that certain processes that you regularly financially support contribute to harm towards beings in your circle of rights-holders who haven't reasonably been given an opportunity to refuse consent to bearing the risk of being harmed, and you don't take the trouble to do extensive research to find out how to minimize that harm footprint, then you're filth.

So for reasons discussed, that clearly means everyone is filth. Human enslavement in coffee and chocolate production, human deaths from air pollution (and that's common knowledge), and human deaths from cotton production. Okay, so everyone's filth.

Like this is your claim? This is Jonathan Ball's moral principle? I mean, it's a really interesting view. You'd probably better write a paper about it.