Re: Disable autoplay and infinite scroll or risk massive fines, EU tells Meta

On 2026-07-12, Rich wrote:

> Sylvia Else <[email protected]> wrote:
>
>> Auto-play has always seemed to me to be a fraud on their advertisers. 
>> And it seems to keep being turned back on.
>> 
>> They can be showing advertisements, and charging for them, when there's 
>> no one there to watch them.
>
> That's the entire point.  They get to charge the advertiser for an 
> "ad-view".
>
> For some reason the advertisters do not seem to recognize (or care) 
> about the grift.
>
> Of course, the browsers could solve the auto-play problem overnight by 
> disabling all auto-play.  But since the largest majority browser is 
> written and distributed by an advertising company, that is not likely 
> to happen.

I think the chief problem might have been how at the same time the
implementation also allows for playback to be controlled by
Javascript. So a least a few browsers offer a way to disable autoplay,
yet content might still play anyway?

-- 
Nuno Silva