RE: search engine page rank

Darrel knows his stuff.  ;) I'll add a few and return the favor:

- Appropriate filenames:  Google trusts good filenames
- Linked to:  The more pages that link to your page, the better
- Link names:  what you put between your anchor tags is important
- No redirect:  Google hates them... They sometimes work but highly
discouraged especially from the root of your site.  Google might just
skip the rest.
- No flash/shockwave:  Don't expect anything built with Flash/Director
to end up on Google.

It is getting harder and harder to cheat with the google bot.  For
example, black texts on a black background are ignored (old way to hide
content texts you wanted bots to read but not the user).

And once again, I guess this is part of the accessibility stuff, no
dynamic menus/javascript links.

a.

André Milton
www.mlore.com


-----Original Message-----
On Behalf Of Austin, Darrel
 
If you're talking Google, the keys are:

 - semantic/well-structured markup
 - appropriate TITLE, H1, H2, etc. tags
 - key content as close to the top of the source code as you can
 - good, appropriate, well-written, content
 - other people that deem your content, good, well-written and
appropriate
enough to link to you.
 - accessible design (Look at the recent discussion on accessibility.
Making
your site more accessible also makes it more accessible to google-bot.)

And, yes, Google puts little-to-no weight on traditional meta
keywords/descriptions. That doesn't mean you shouldn't use them, but
don't
count on them for SE rank.