RE: Standard list of WCMS features

>I'm not arguing that business requirements aren't important, just that
>there is nothing wrong in business requirements being shaped by the
>possibilities offered by technology. In my view it's a two way street.

I would submit that you can (in many, but non all, cases) take James's
argument a step further to say that line-of-business professionals are
unaware of their problems (opportunities) in the area of WCM (or CM in
general).  Obviously, most if not all of us on this list are well
informed and reasonably educated on the opportunities for improvements
in productivity, business processes, brand uniformity, compliance,
etc... that can be provided by proper implementation of Content
Management solutions (note, by solutions I am not referring purely to
technology).  However, I would submit that a large (but thankfully ever
decreasing) portion of the working professionals do not realize that
there are solutions for it taking IT 3 days to update a simple phone
number or for ransom note web sites (these example are not to insinuate
that IT is incompetent, just too busy doing work that line-of-business
personnel should be doing).

This is not to say that business requirements are not important, they
are critical.  However, without an eye on how technology can assist, the
requirements may not be taken as far as they could be...

Well, hopefully, I have broken open this can of worms ;-)

Question, how have you been successful in educating executives and
line-of-business professionals on the opportunities that exist?


------------------------------------------
Gregory M. Stark
VP of Marketing
(952) 401-8008
(612) 532-4426 (cell)
www.ittrium.com