Thoughts on marketing

  I'm studying the CTI dialer stuff, Funambol and Google Maps 
integration (after I heard about it on the list) because I plan to use 
it as part of a "marketing strategy".  My customers are small/medium 
businesses, and I'd like to get them more excited about trying open 
source software.  This stuff is interesting even to your average person, 
not to mention geeks...  which is strange thing for groupware suite 
features.  I began thinking it might be possible for the OGo project 
itself to market itself ie. generate interest at strategic times.

  Why bother with that kind of thing?  If OGo generates more interest 
perhaps the Sunbird guys would be more interested in making their 
software talk OGo/GroupDAV...  perhaps more package maintainers from 
various Linux distros will feel inclined to giftwrap OGo.  Or perhaps 
not...  Is it a fishing trip that isn't worth the price of the bait?

-Mark

ps.  Some other interesting/impressive tech I'm looking at : virtualbox 
(VERY user friendly virtualisation), backuppc (backup to rsync and/or 
tape...  latest version completely managed via web interface...  lots of 
neat features), alfresco CMS (currently playing with scanned docs 
bundled together with OCRed data into "searchable PDFs"... and getting 
alfresco to index these).  Anybody know of anything else worth "showing 
off"?
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