Re: Thoughts on marketing

>My customers are small/medium 
>businesses, and I'd like to get them more excited about trying open 
>source software.  This stuff is interesting even to your average person, 
>not to mention geeks...  which is strange thing for groupware suite 
>features. 

I don't know. :)  I think groupware suites are pretty interesting.  They offer solutions to 
most of the problems small/medium organizations have,  the hard part is 
getting them to think of their issues as a totallity.

> I began thinking it might be possible for the OGo project 
>itself to market itself ie. generate interest at strategic times.

Sure.

>  Why bother with that kind of thing?  If OGo generates more interest 
>perhaps the Sunbird guys would be more interested in making their 
>software talk OGo/GroupDAV...  perhaps more package maintainers from 

Sure,  in general more users == more developers.

>various Linux distros will feel inclined to giftwrap OGo. 

Packaging certainly requires users as you really need a steward for each distribution.  For 
instance installing on openSUSE is easy,  because I've used the packages over and over... And 
contributed back the results.  But it seems like Debian users hit lots of 
issues.

>Or perhaps not...  Is it a fishing trip 
\>that isn't worth the price of the bait?

Certainly is worth the trouble.  What specifically do you have in mind?

Personally I think the best marketing is always good documentation.  At 
least at first.  Steering people toqards something that then isn't 
documented usually fails.
-- 
OpenGroupware.org Discussion [email protected]
http://mail.opengroupware.org/mailman/listinfo/discuss