[EE] Microchip Masters conference?

Since Microchip bought Atmel, this should be relevant here.

At work, we use primarily ATMega chips (primarily 1284P and 2561, and a few
assorted others), plus some ATXmega chips for "bigger" projects.
Development is done in C (IAR compiler), no OS.

Would it be worthwhile for me to attend this year's Microchip Masters
conference?  I'm not an EE, though I do understand the circuitry, I don't
design it, just write software.

Thanks for your thoughts!
   Bill

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