The methods of service design = product design = brand design = methods of innovation?
Adi Tedjasaputra <[email protected]>
| Newsgroups | gmane.comp.hci.experiencedesign |
|---|---|
| Message-ID | <[email protected]> |
http://www.phptr.com/articles/printerfriendly.asp?p=392057 <snip> The emerging emphasis on service does not negate the importance of products, but the new emphasis does require looking at products in a new way and reordering strategic priorities. *The methods of service design, product design, and brand design are all the same. They are the methods of innovation*. The challenge for companies is to first understand this interconnection, and then understand how to be innovative, rather than just talk about it. </snip> I wonder if anyone has any opinion about the methods of service design, product design and brand design in relation to innovation. -- Adi B. Tedjasaputra IT and User Experience Manager TRANSLATE-EASY :: RFID and Human-centred Design Innovation Centre in Asia :: http://TRANSLATE-EASY.com Menara Kadin Indonesia 30th Floor Jl. Rasuna Said Block X-5, Kav 2-3 Jakarta 12950 INDONESIA Direct. +45 - 20 27 77 53 Fax. +45 - 28 17 09 78 [Non-text portions of this message have been removed] - - - - A I G A E X P I E R I E N C E D E S I G N - - - - PURPOSE OF THE LIST: The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members. TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings. JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs TO UNSUBSCRIBE: Send e-mail to [email protected] MORE INFORMATION: http://experiencedesign.aiga.org Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AIGAExperienceDesign/ <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/