multimedia content guidelines for a corporate site

I need help developing multimedia content policies for my new 
full-time employer, a large association. We are setting guidelines 
and creating strategies where none existed before, and it's crucial 
that our guidelines are grounded in research and facts.

We're working on guidelines for multimedia content at the moment -- 
primarily streaming audio and video. We're setting out the business 
standards for choosing multimedia vs.text content, and server space 
doesn't appear to be a significant issue. However, we on this list 
all know that people won't watch a long video or listen to a long 
audio stream just because we put it there.

Has anyone developed guidelines for multimedia content? It would also 
be great to have statistics that show, for example, that people stop 
watching video promotions after 30 seconds or won't watch something 
that takes more than X seconds to download? It would be great if 
there were facts we could cite.

Many thanks,

Hilary

-- 
Hilary Marsh
Strategic online content consultant
http://www.contentcompany.biz
708.217.3922
blog: http://online-content.blogspot.com/


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