Announcing the Interaction Design Association

Announcing the Interaction Design Association

For Immediate Release

CONTACTS: IxDA Public Relations: [email protected]

October 16, 2005 ::: The Interaction Design Group (IxDG)--which has
served the needs of the international community of practitioners,
teachers, and students of interaction design since 2003--has
incorporated as a non-profit, member-supported organization and has
officially changed its name to the Interaction Design Association
(IxDA). IxDA is committed to fully addressing the diverse needs of
interaction design (IxD) professionals and the greater IxD community.
IxDA has formed its Board of Directors and elected its officers. The
Executive Committee, who will govern IxDA for the following year,
comprises Robert Reimann, President; David Heller, Vice President;
Greg Petroff, Treasurer; and
Lada Gorlenko, Secretary.

Robert Reimann, President of IxDA and co-author of "About Face 2.0:
The Essentials of Interaction Design," said that the leadership of
IxDA "plan to develop a first-class community of practice for our
members, provide excellent business and technical resources for
interaction design practitioners, and promote a greater understanding
of interaction design and its value to industry, academia, and the
public at large."

David Heller, co-founder of IxDG and Vice President of IxDA, said,
"With the current explosion of digital products and services, it is
clear that the design of behavior is an increasingly important
discipline within the greater design community. I'm looking forward to
building our organization in a manner that will bring greater
credibility and formal recognition to interaction design and
interaction designers."

"The art and science of interaction design have made enormous
strides," said Bruce "Tog" Tognazzini, interaction design guru and
member of the IxDA Advisory Board. "It's time that the perceptions of
our employers and potential employers catch up. With IxDA, we
interaction design practitioners finally have a powerful voice."

About Interaction Design

Interaction design (IxD) is the professional discipline that defines
the behavior of interactive products and how products communicate
their functionality to the people who use them. Good interaction
design makes products ranging from computer software to microwave
ovens to cars more useful, usable, and desirable.


About the Interaction Design Association

The Interaction Design Association (IxDA) is a non-profit professional
organization whose focus is promoting both the field of interaction
design and the interests of an international community of
practitioners, managers, educators, and students of interaction
design. IxDA's goals are to
					
*  communicate the unique perspective that interaction design brings
to both industry and the broader design community

*  promote awareness of the discipline, craft, and value of
interaction design among business leaders, academia, consumers, and
our colleagues

*  advance the discipline of interaction design by encouraging the
adoption of innovative methods

*  encourage and recommend high standards of practice among
interaction design professionals

*  help establish standards for academic programs in interaction design

*  develop an active, close-knit community of interaction design
professionals worldwide

IxDA hosts IxD Discussion, a mailing list that provides an
international forum for the discussion of interaction design and
currently has about 1800 subscribers worldwide. There are 800
subscribers to the IxDA Announcements mailing list. Subscribers
include practitioners, educators, and authors in the field of
interaction design, as well as students and others who are interested
in the discipline of interaction design.

For more information visit the Interaction Design Association at 
http://www.ixda.org.


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