Re: education question
"Wunderlich, Judi" <[email protected]>
| Newsgroups | gmane.comp.hci.experiencedesign |
|---|---|
| Message-ID | <C21583AB.6FDF%[email protected]> |
Herb, I¹m glad you asked this! Being in the creative recruiting world for over 16 years, the one thing I hear time and time again from hiring managers, whether corporate or agency, is that students need to have a good understanding of business and, especially, marketing. Design for arts¹ sake is irrelevant in the business world; instead, design needs to address a business strategy, usually marketing or communications related. Without a good grasp of business, designers will just be making pretty pictures. Regards, Judi Wunderlich Director of Recruiting A Q U E N T 8410 W. Bryn Mawr, Suite 600, Chicago, IL 60631 Phone: 773 695 9564 | Fax: 773 380 9119 [email protected] We represent more than 400,000 marketing and creative professionals around the globe. Visit aquent.com to learn more. Posted by: "diggerthebear" [email protected] diggerthebear Wed Mar 7, 2007 3:55 am (PST) I find I will be taking over the capstone classes in my departments Graphic Design program. We are a smallish generalized program, at the moment, on the verge of a major overhaul. The question: What, in your opinion, should an undergrad student have in their mental toolkit as they exit a graphic design program? Any advice from this group would be appreciated! Herb Goodman, Professor Chair, Art and Design Department Eastern Kentucky University [Non-text portions of this message have been removed]