Packaging and pricing experience design, related research services

I have a question.

A local integrated marketing firm has done very well in the LA market.  Now,
it's time for a change.  I'm making the case with the founder (pro bono) to
expand the company's range, developing capabilities for design-thinking,
experience design, and related research capabilities.

The founder's a smart man.  He's open to change if it provides greater
satisfaction for his team -- and accompanying revenues.  IMC and advertising
firms rely on a 15% commission on ad sales for most of their revenues.
They're not a reliable guide for making the nut with these more esoteric
practices.

So here's my felony request:  how do practitioners bill for these next-gen
services?   On retainer?  By hour?  By job?  Revenue sharing?  And what are
reasonable fees?  At SRI Consulting, where I worked in the last millennium,
we typically billed $350-$700/hour for consulting services.  How much do
firms like Jump and IDEO, and boutique practices like ethnographic
consultancies, charge?  What¹s the range?

You can reply in private.  Also, free to keep the source of your information
confidential.  I don¹t need to know who¹s actually charging what:  I just
need to make a compelling case for change.  Thanks.

 Bob Jacobson
 Santa Monica


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