Moderation Skills & Focus Groups - Free Workshop on 3/24
"Megan Fields" <[email protected]> Mon, 22 Mar 2010 17:36:56 -0000
| Newsgroups | gmane.comp.hci.experiencedesign |
|---|---|
| Message-ID | <[email protected]> |
--6KgqTQdBtmVbfnuj6dNFp8zTaR1gNY8670LU42U Content-Type: text/plain; charset=ISO-8859-1 Content-Transfer-Encoding: quoted-printable Focus Groups have always been part of the design research toolkit.=20 Sometimes focus groups get a bad rap as too soft, or too biased, or not=20 helpful enough. But, done effectively they can really help inspire=20 innovation and guide the design process. Please join us for the March=20 24th NH UPA meeting where RIVA-certified Master Moderator, Kay Corry=20 Aubrey, will share her expertise on moderating focus groups. RSVP to [email protected] <http://tech.groups.yahoo.com/group/nh-upa/post?postID=3Dwy5SR6p9lD0aiOEEC\ 369gCFJZyJY5LPENpU1m6HGoA_ECxnVmheQf-rHU0-bvx9h8uoCrzEFAZQ> if you plan to attend so we can plan appropriately. Kay will cover: * When it's appropriate to run focus groups (dispelling some myths=20 and showing when and how it can work) * Where insights from focus groups fit into design research (capturing user trends, perceptions, beliefs, and attitudes on a product or service) * How to plan a group (putting together the moderator guide, crafting questions, designing activities, strategic use of group process) * What it takes to be a good moderator (and how being a good moderator also makes you a better interviewer) * How to deal with issues (keeping people on topic, ensuring no one=20 dominates) What you can expect to learn: * Gain an accurate understanding of the type of user insights focus=20 groups produce * Where focus groups fit into Usability and UI Design * How to create hybrid studies that combine focus groups with=20 usability testing, card sorts and other traditional research methods * Skills you need to run them * Where you can go to learn these (Kay will provide a bibliography of resources) When: Wednesday March 24th Refreshments & Networking: 6-7pm Meeting: 7=96 8:30pm Where: PixelMEDIA 75 New Hampshire Avenue, Suite 100 Portsmouth, NH 03801 About the speaker Ms. Kay Corry Aubrey is the owner of Usability Resources, which specializes in qualitative research for user-centered design. Kay has 20 years experience in applying qualitative research methods and usability testing to technology products. She has led user research, usability, and design efforts for dozens of clients including AT&T, Avaya, Monster World Wide, the Massachusetts Medical Society, the Mayo Clinic, and Staples. She is on the faculty of Northeastern University where she teaches graduate courses in usability, user research, and interaction design. She is the business editor of the QRCA VIEWS magazine, a market research journal that is read by over 5000 qualitative research consultants and buyers. About our host PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. Services include web and mobile design, user interface design, application development, search marketing, brand identity, and interactive media. PixelMEDIA's customers include industry leaders such as ECCO Shoes, Logica, Bauer, Computer Associates, Liberty Mutual, Elavon, and Boston Beer. Learn more at www.pixelmedia.com <http://www.pixelmedia.com/> . RSVP: Please RSVP to attend, as we need a head count for food and refreshments. Send RSVPs to [email protected] <http://tech.groups.yahoo.com/group/nh-upa/post?postID=3DXWDHpjb_GCgGxiLNl\ aaz5WUxpddJE9Da2u_anRJ5gmtEEGTflxyKL1ekZLe1zKyeqYtqv0GF_W0> . NH UPA meetings are ALWAYS open to anyone who is interested in=20 attending. Membership to the UPA is NOT required. [Non-text portions of this message have been removed] --6KgqTQdBtmVbfnuj6dNFp8zTaR1gNY8670LU42U Content-Type: text/html; charset=ISO-8859-1 Content-Transfer-Encoding: quoted-printable <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/htm= l4/strict.dtd"> <html> <head> </head> <body style=3D"background-color: #fff;"> <span style=3D"display:none"> </span> <!--~-|**|PrettyHtmlStartT|**|-~--> <div id=3D"ygrp-mlmsg" style=3D"position:relative;"> <div id=3D"ygrp-msg" style=3D"z-index: 1;"> <!--~-|**|PrettyHtmlEndT|**|-~--> <div id=3D"ygrp-text" > =20=20=20=20=20=20 =20=20=20=20=20=20 <p><br> Focus Groups have always been part of the design research toolkit. <br> Sometimes focus groups get a bad rap as too soft, or too biased, or not <br= > helpful enough. But, done effectively they can really help inspire <br> innovation and guide the design process. Please join us for the March <br> 24th NH UPA meeting where RIVA-certified Master Moderator, Kay Corry <br> Aubrey, will share her expertise on moderating focus groups. RSVP to<br> <a href=3D"mailto:info%40nhupa.org">[email protected]</a><br> <<a href=3D"http://tech.groups.yahoo.com/group/nh-upa/post?postID=3Dwy5S= R6p9lD0aiOEEC369gCFJZyJY5LPENpU1m6HGoA_ECxnVmheQf-rHU0-bvx9h8uoCrzEFAZQ">ht= tp://tech.<wbr>groups.yahoo.<wbr>com/group/<wbr>nh-upa/post?<wbr>postID=3Dw= y5SR6p9l<wbr>D0aiOEEC\<br> 369gCFJZyJY5LPENpU1<wbr>m6HGoA_ECxnVmheQ<wbr>f-rHU0-bvx9h8uoC<wbr>rzEFAZQ</= a>> if you<br> plan to attend so we can plan appropriately.<br> <br> Kay will cover:<br> <br> * When it's appropriate to run focus groups (dispelling some myths <br> and showing when and how it can work)<br> * Where insights from focus groups fit into design research<br> (capturing user trends, perceptions, beliefs, and attitudes on a<br> product or service)<br> * How to plan a group (putting together the moderator guide, crafting<b= r> questions, designing activities, strategic use of group process)<br> * What it takes to be a good moderator (and how being a good<br> moderator also makes you a better interviewer)<br> * How to deal with issues (keeping people on topic, ensuring no one <br= > dominates)<br> <br> What you can expect to learn:<br> <br> * Gain an accurate understanding of the type of user insights focus <br> groups produce<br> * Where focus groups fit into Usability and UI Design<br> * How to create hybrid studies that combine focus groups with <br> usability testing, card sorts and other traditional research methods<br> * Skills you need to run them<br> * Where you can go to learn these (Kay will provide a bibliography of<b= r> resources)<br> <br> When:<br> Wednesday March 24th<br> Refreshments & Networking: 6-7pm<br> Meeting: 7=96 8:30pm<br> <br> Where:<br> PixelMEDIA<br> 75 New Hampshire Avenue, Suite 100<br> Portsmouth, NH 03801<br> <br> About the speaker<br> Ms. Kay Corry Aubrey is the owner of Usability Resources, which<br> specializes in qualitative research for user-centered design. Kay has<br> 20 years experience in applying qualitative research methods and<br> usability testing to technology products. She has led user research,<br> usability, and design efforts for dozens of clients including AT&T,<br= > Avaya, Monster World Wide, the Massachusetts Medical Society, the Mayo<br> Clinic, and Staples. She is on the faculty of Northeastern University<br> where she teaches graduate courses in usability, user research, and<br> interaction design. She is the business editor of the QRCA VIEWS<br> magazine, a market research journal that is read by over 5000<br> qualitative research consultants and buyers.<br> <br> About our host<br> PixelMEDIA provides the strategic, creative, and technical expertise<br> needed to increase revenue opportunities and reduce costs. Services<br> include web and mobile design, user interface design, application<br> development, search marketing, brand identity, and interactive media.<br> PixelMEDIA's customers include industry leaders such as ECCO Shoes,<br> Logica, Bauer, Computer Associates, Liberty Mutual, Elavon, and Boston<br> Beer. Learn more at www.pixelmedia.<wbr>com <<a href=3D"http://www.pixel= media.com/">http://www.pixelmed<wbr>ia.com/</a>> .<br> <br> RSVP:<br> Please RSVP to attend, as we need a head count for food and<br> refreshments. Send RSVPs to <a href=3D"mailto:info%40nhupa.org">info@nhupa.= org</a><br> <<a href=3D"http://tech.groups.yahoo.com/group/nh-upa/post?postID=3DXWDH= pjb_GCgGxiLNlaaz5WUxpddJE9Da2u_anRJ5gmtEEGTflxyKL1ekZLe1zKyeqYtqv0GF_W0">ht= tp://tech.<wbr>groups.yahoo.<wbr>com/group/<wbr>nh-upa/post?<wbr>postID=3DX= WDHpjb_<wbr>GCgGxiLNl\<br> aaz5WUxpddJE9Da2u_<wbr>anRJ5gmtEEGTflxy<wbr>KL1ekZLe1zKyeqYt<wbr>qv0GF_W0</= a>> .<br> <br> NH UPA meetings are ALWAYS open to anyone who is interested in <br> attending. Membership to the UPA is NOT required.<br> <br> [Non-text portions of this message have been removed]<br> <br> </p> </div> =20=20=20=20=20 <!--~-|**|PrettyHtmlStart|**|-~--> <div style=3D"color: #fff; height: 0;">__._,_.___</div> =20=20=20=20=20=20=20=20 =20=20 =20=20=20 <div id=3D"ygrp-actbar" style=3D"clear: both; margin-bottom: 10px; whit= e-space: nowrap; color: #666; padding-top: 15px;"> <div> <a href=3D"mailto:[email protected]?subject=3DModeration Skill= s & Focus Groups - Free Workshop on 3/24" style=3D"margin-right: 0; pad= ding-right: 0;"> Reply to <span style=3D"font-weight: 700;">sender</span></a> | <a href=3D"mailto:[email protected]?subject=3DMo= deration Skills & Focus Groups - Free Workshop on 3/24"> Reply to <span style=3D"font-weight: 700;">group</span></a> | <a href=3D"http://groups.yahoo.com/group/AIGAExperienceDesign/po= st;_ylc=3DX3oDMTJwdmZtbGRjBF9TAzk3MzU5NzE0BGdycElkAzEwMjAwNTIEZ3Jwc3BJZAMxN= zA2MDIzODUxBG1zZ0lkAzMxMDcEc2VjA2Z0cgRzbGsDcnBseQRzdGltZQMxMjY5NDU1MzU1?act= =3Dreply&messageNum=3D3107">Reply <span style=3D"font-weight: 700;">via web= post</span></a> | <a href=3D"http://groups.yahoo.com/group/AIGAExperienceDesign/= post;_ylc=3DX3oDMTJlNjBwamgzBF9TAzk3MzU5NzE0BGdycElkAzEwMjAwNTIEZ3Jwc3BJZAM= xNzA2MDIzODUxBHNlYwNmdHIEc2xrA250cGMEc3RpbWUDMTI2OTQ1NTM1NQ--" style=3D"fon= t-weight: 700;">Start a New Topic</a> </div> <a href=3D"http://groups.yahoo.com/group/AIGAExperienceDesi= gn/message/3107;_ylc=3DX3oDMTM0bmZhcW5tBF9TAzk3MzU5NzE0BGdycElkAzEwMjAwNTIE= Z3Jwc3BJZAMxNzA2MDIzODUxBG1zZ0lkAzMxMDcEc2VjA2Z0cgRzbGsDdnRwYwRzdGltZQMxMjY= 5NDU1MzU1BHRwY0lkAzMxMDc-">Messages in this topic</a> (<span style=3D"font-weight: 700;">1</span>) </div>=20 <!------- Start Nav Bar ------> <!-- |**|begin egp html banner|**| --> <div id=3D"ygrp-vital" style=3D"background-color: #e0ecee; font-family: Ver= dana; font-size: 10px; margin-bottom: 10px; padding: 10px;"> <span id=3D"vithd" style=3D"font-weight: bold; color: #333; text-tran= sform: uppercase; ">Recent Activity:</span> <ul style=3D"list-style-type: none; margin: 0; padding: 0; display: inl= ine;"> <li style=3D"border-right: 1px solid #000; font-weight: 700; di= splay: inline; padding: 0 5px; margin-left: 0;"> <span class=3D"cat"><a href=3D"http://groups.yahoo.com/group/AIGAExpe= rienceDesign/members;_ylc=3DX3oDMTJmM2FrcjM4BF9TAzk3MzU5NzE0BGdycElkAzEwMjA= wNTIEZ3Jwc3BJZAMxNzA2MDIzODUxBHNlYwN2dGwEc2xrA3ZtYnJzBHN0aW1lAzEyNjk0NTUzNT= U-?o=3D6" style=3D"text-decoration: none;">New Members</a></span> <span class=3D"ct" style=3D"color: #ff7900;">1</span> </li> </ul> =20=20=20=20 <div style=3D"clear: both; padding-top: 2px; color: #1e66ae;"> <a href=3D"http://groups.yahoo.com/group/AIGAExperienceDesign;_ylc=3DX3= oDMTJldGNuMHBxBF9TAzk3MzU5NzE0BGdycElkAzEwMjAwNTIEZ3Jwc3BJZAMxNzA2MDIzODUxB= HNlYwN2dGwEc2xrA3ZnaHAEc3RpbWUDMTI2OTQ1NTM1NQ--" style=3D"text-decoration: = none;">Visit Your Group</a> </div> </div> <div id=3D"ygrp-grfd" style=3D"font-family: Verdana; font-size: 12px;= padding: 15px 0;"> =20=20=20=20=20=20 <!-- |**|begin egp html banner|**| --> - - - - A I G A E X P E R I E N C E D E S I G N - - - -<B= R> <BR> PURPOSE OF THE LIST: The objective of AIGA Experience Design is to bu= ild an interdisciplinary community of professionals who design for a world = in which experiences are increasingly digital and connected. 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