UCD

Dan said: "Would human-center design suit you better? Humanistic design?

I kinda thought that's why we were focusing on 'Experience Design'. It's
certainly one of the reasons I gravitated to the term, but either of the two
you suggested are superior to UCD. Again, the fundamental problem -- 
Challis -- is that calling or perceiving the individual for whom the work is
being accomplished as a 'user' is positioned to fail before it starts. It
still is a term that takes the 'thing' into perspective first. It sees the
human as an actor in a scenario with a thing, rather than the thing being
ancillary to the goals of the human.

When we function from anything other than the perpsective of the human, we
will never optimize their goals (we can do a good job, but never be
optimal). And as has been mentioned in other recent discussions about
stakeholders, there is a balance between multiple human needs as it
ultimately relates to an individual's relationship with a business -- not
just a customer. Our vision should be to optimize the goals of multiple
human perspectives. That alone obviates the focus on 'user'. To say that one
is versed in UCD immediately tells me that they cannot embrace a strategic
perspective.



- - - - A I G A  E X P I E R I E N C E  D E S I G N - - - -

PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members.

TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign

ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings.

JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs

TO UNSUBSCRIBE: Send e-mail to [email protected]

MORE INFORMATION: http://experiencedesign.aiga.org
 
Yahoo! Groups Links

<*> To visit your group on the web, go to:
     http://groups.yahoo.com/group/AIGAExperienceDesign/

<*> To unsubscribe from this group, send an email to:
     [email protected]

<*> Your use of Yahoo! Groups is subject to:
     http://docs.yahoo.com/info/terms/