Re: Can XD survive the hype?

It may be that a few firms contest ownership of the label, but DOD and
especially Air Force situation awareness R&D -- experience design by any
other name -- preceded them all and continues to break new ground,

It's not necessarily useful for selling washing machines or health care
happiness, but in terms of theoretical quality (and gunnery practice), this
work is unexcelled.  The situation-awareness corpus of work is available to
XD practitioners who require quality basic research and testing of solutions
dealing with perception, cognition, and behavior.

Popular success in commercial markets (in all fields) often requires dumbing
down of profound knowledge to sound bytes and magazine headlines.  Imagine a
design firm that worked on the level of high theory, its practice guided by
high theory (instead of expediency) -- in a sense, elevating experience
design from the commonplace, where everything is XD, to the irrefutable
sublime where only the best qualifies.  Yes, this is abstract, but popular
acclaim is virtual, too.

 Bob

___________________________________________________________

Bob Jacobson, Ph.D.           Exploring and Explaining:
Bluefire Consulting           Technology Trends & Meanings
2026 Kentucky Street          Telephone:  +1-650-261-0285
Redwood City, CA 94061 USA    Cellphone:  +1-650-670-9082

               Email:  [email protected]
___________________________________________________________

"If I had only known, I would have been a locksmith." -- Albert Einstein


On 5/14/04 7:15 AM, "Stella Gassaway" <[email protected]> wrote:

> On May 13, 2004, at 11:38 AM, Chris Gielow wrote:
> 
>> With this week's cover story "The Power of Design" Business-Week has
>> firmly put Experience Design on the map (yes the word "experience"
>> even appears in the headline...Unfortunately you'd be left thinking
>> IDEO owns the expression.)
> 
> IDEO understands how to manage perception. In the marketplace they have
> "owned"  the expression for awhile now.
> 
> ---
> Stella Gassaway, AIGA
> [email protected]
> 
> STELLARViSIONs
> communication architects
> http://www.stellarvisions.com
> 215. 545. 7531 x21
> 
> At Stellarvisions, we design
> how information is organized,
> displayed, and experienced.
> 
> 
> [Non-text portions of this message have been removed]
> 
> 
> 
> 
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> 
> PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an
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> 
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> 
> 
> 
> 
> 



- - - - A I G A  E X P I E R I E N C E  D E S I G N - - - -

PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members.

TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign

ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings.

JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs

TO UNSUBSCRIBE: Send e-mail to [email protected]

MORE INFORMATION: http://experiencedesign.aiga.org
 
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