Re: UCD

Is the problem with Experience Design and/or human-centered design one of
legitimacy of claim? Speaking frankly, this discussion over the past few
years never strayed far from the digital realm. How legitimately can we
claim to be in the same business as Frank Gehry - who would no doubt insist
his work is about Experience Design and/or human-centered design? Is it
fairer to say our work is 'Digital Experience Design' (DED)?

> Dan said: "Would human-center design suit you better? Humanistic design?
> 
> I kinda thought that's why we were focusing on 'Experience Design'. It's
> certainly one of the reasons I gravitated to the term, but either of the two
> you suggested are superior to UCD. Again, the fundamental problem --
> Challis -- is that calling or perceiving the individual for whom the work is
> being accomplished as a 'user' is positioned to fail before it starts. It
> still is a term that takes the 'thing' into perspective first. It sees the
> human as an actor in a scenario with a thing, rather than the thing being
> ancillary to the goals of the human.
> 
> When we function from anything other than the perpsective of the human, we
> will never optimize their goals (we can do a good job, but never be
> optimal). And as has been mentioned in other recent discussions about
> stakeholders, there is a balance between multiple human needs as it
> ultimately relates to an individual's relationship with a business -- not
> just a customer. Our vision should be to optimize the goals of multiple
> human perspectives. That alone obviates the focus on 'user'. To say that one
> is versed in UCD immediately tells me that they cannot embrace a strategic
> perspective.
> 
> 
> 
> - - - - A I G A  E X P I E R I E N C E  D E S I G N - - - -
> 
> PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an
> interdisciplinary community of professionals who design for a world in which
> experiences are increasingly digital and connected. This list has been
> established as a forum for the exchange of information among community
> members.
> 
> TO VIEW ARCHIVED MESSAGES: visit
> http://groups.yahoo.com/group/AIGAExperienceDesign
> 
> ETIQUETTE: We ask that participants observe common principles of civility and
> e-mail etiquette in their postings. Specifically, it is more appropriate to
> challenge ideas than individuals, and the list should *not* be used for
> personal communications, self-promotion, commercial solicitations or job
> postings.
> 
> JOB POSTINGS: Please post job listings on AIGA Design Jobs
> http://www.aiga.org/designjobs
> 
> TO UNSUBSCRIBE: Send e-mail to
> [email protected]
> 
> MORE INFORMATION: http://experiencedesign.aiga.org
> 
> Yahoo! Groups Links
> 
> 
> 
> 
> 



------------------------ Yahoo! Groups Sponsor ---------------------~-->
Make a clean sweep of pop-up ads. Yahoo! Companion Toolbar.
Now with Pop-Up Blocker. Get it for free!
http://us.click.yahoo.com/L5YrjA/eSIIAA/yQLSAA/ru9rlB/TM
---------------------------------------------------------------------~->

- - - - A I G A  E X P I E R I E N C E  D E S I G N - - - -

PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members.

TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign

ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings.

JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs

TO UNSUBSCRIBE: Send e-mail to [email protected]

MORE INFORMATION: http://experiencedesign.aiga.org
 
Yahoo! Groups Links

<*> To visit your group on the web, go to:
     http://groups.yahoo.com/group/AIGAExperienceDesign/

<*> To unsubscribe from this group, send an email to:
     [email protected]

<*> Your use of Yahoo! Groups is subject to:
     http://docs.yahoo.com/info/terms/