Re: What is Experience Design?

Sorry, I know that I¹m waaaay behind in my reading, but I just ran across
this and wanted to respond right away!  David Kelly may have said that, but
it was actually first published in a Harvard Business Review article called
³The Experience Economy² by Pine & Gilmore and it came out in 1998.  They
used the four examples, starting with agricultural and moving to experience.

I have a copies of the original article from the HBR if anyone would like to
see it and we have additional resources on brand experiences and experience
design at http://brandexperiencelab.org/expand.html.  We¹re always looking
for additional resources for our site and our blog, so feel free to pass
things along if you think they would be of interest.

Anyway, just trying to do my small part to further the cause of creating
great experiences!

David
_________________________________
David B. Polinchock
Chief Experience Officer
Brand Experience Lab
536 Broadway, 4th floor
New York, NY 10012
voice:  212-274-1882
fax:  212-274-1895
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e-mail:  [email protected]
Web:  http://www.brandexperiencelab.org/
Blog: http://experiencemanifesto.blogs.com/experience_manifesto/

Brand Experience Lab is an agent of innovation, pairing marketing
messages with authentic, relevant and compelling brand experiences.



From:     "Sumrall, Derick" <[email protected]>
Reply-To: [email protected]
Date: Mon, 22 Mar 2004 13:21:03 -0600
To:     <[email protected]>
Subject: RE: [AIGAExperienceDesign] What is Experience Design?


Question:
> please define experience design in one sentence. i have heard enough
> of why it cannot be done, so none of that please. is anyone up to it?
> 
Answer:
From David Kelley of IDEO:

Homemade cake versus Chuck E. Cheese...

a. In an agricultural economy, flour, eggs, sugar, etc. are the "raw"
materials you need to prepare a cake and then you bake it.
b. In a productized economy, you go to the grocery store and buy a box cake
from Duncan Hines. Add water and bake it.
c. In a service economy, you go to the bakery and pick up the cake.
d. In an experience economy, you take the birthday boy or girl to Chuck E.
Cheese. They supply the cake, games, photos, entertainment, etc. It's a
package.


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- - - - A I G A  E X P I E R I E N C E  D E S I G N - - - -

PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members.

TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign

ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings.

JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs

TO UNSUBSCRIBE: Send e-mail to [email protected]

MORE INFORMATION: http://experiencedesign.aiga.org
 
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<*> To visit your group on the web, go to:
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