American Girl Story in NY Times

Since we¹ve been having this discussion about experience design, I thought
that I would pass along this story from the  Sunday NY Times about the
American Girl Place in NYC.  They took 30,000 reservations for dinner before
they opened!  If you want a Saturday dinner reservation and you call today,
you have to wait until August!  But wait, you say, it¹s not a restaurant,
it¹s a doll store!  That¹s right, they are the quintessential example of the
power of great experience design and a great narrative construction and that
allows them to create such a unique and compelling brand experience!  And
one that meets their business objectives as well!  You can read more and get
the link for the entire article at our blog at
http://experiencemanifesto.blogs.com/experience_manifesto/.

As a side note, we¹re doing an experience walking tour of Soho tomorrow, so
we went out to do a little prep work today.  One of the places that we¹re
visiting is just beautiful!  Every aspect of the design is sensational.
Except, the staff can¹t easily do their jobs ‹ transacting business.  This
is one of the issues that we always discuss ‹ experience design is about
making sure it works for everyone, not just the designer!

David
_________________________________
David B. Polinchock
Chief Experience Officer
Brand Experience Lab
536 Broadway, 4th floor
New York, NY 10012
voice:  212-274-1882
fax:  212-274-1895
cell:  973-583-6746  cell
e-mail:  [email protected]
Web:  http://www.brandexperiencelab.org/
Blog: http://experiencemanifesto.blogs.com/experience_manifesto/

Brand Experience Lab is an agent of innovation, pairing marketing
messages with authentic, relevant and compelling brand experiences. 



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