Re: American Girl Story in NY Times

Thank you David for sharing these good brand experience examples. I 
have been enjoying your manifesto - it looks like your company uses 
a similar discipline to the company I worked for in Minneapolis. I 
was just in Soho a few weekends ago-I wish I had known about your 
walking tours - great idea!

--- In [email protected], David Polinchock 
<david@b...> wrote:
> Since we¹ve been having this discussion about experience design, I 
thought
> that I would pass along this story from the  Sunday NY Times about 
the
> American Girl Place in NYC.  They took 30,000 reservations for 
dinner before
> they opened!  If you want a Saturday dinner reservation and you 
call today,
> you have to wait until August!  But wait, you say, it¹s not a 
restaurant,
> it¹s a doll store!  That¹s right, they are the quintessential 
example of the
> power of great experience design and a great narrative 
construction and that
> allows them to create such a unique and compelling brand 
experience!  And
> one that meets their business objectives as well!  You can read 
more and get
> the link for the entire article at our blog at
> http://experiencemanifesto.blogs.com/experience_manifesto/.
> 
> As a side note, we¹re doing an experience walking tour of Soho 
tomorrow, so
> we went out to do a little prep work today.  One of the places 
that we¹re
> visiting is just beautiful!  Every aspect of the design is 
sensational.
> Except, the staff can¹t easily do their jobs ‹ transacting 
business.  This
> is one of the issues that we always discuss ‹ experience design is 
about
> making sure it works for everyone, not just the designer!
> 
> David
> _________________________________
> David B. Polinchock
> Chief Experience Officer
> Brand Experience Lab
> 536 Broadway, 4th floor
> New York, NY 10012
> voice:  212-274-1882
> fax:  212-274-1895
> cell:  973-583-6746  cell
> e-mail:  david@b...
> Web:  http://www.brandexperiencelab.org/
> Blog: http://experiencemanifesto.blogs.com/experience_manifesto/
> 
> Brand Experience Lab is an agent of innovation, pairing marketing
> messages with authentic, relevant and compelling brand 
experiences. 
> 
> 
> 
> [Non-text portions of this message have been removed]



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