Re: Interactive Design in the Grown in California competition

> I'm wondering whether there would be a way of looking at design
> categories by the sorts of problems (I know that word is, er,
> problematic but I can't think of a better one right now) addressed and
> the sort of thinking inherent in the answer that would transcend craft
> or traditional business descriptions and in the process break down a
> bit of the RGB/CMYK divide.

In a sense, we tried to do that with DUX.  I'm not sure that we were
altogether successful with that, but it was a prototype from which we
learned a lot for the next DUX (coming in '05 -- stay tuned).  It actually
brings up the question of why we might choose to have competitions at all,
what we hope to get out of them.

My bias is towards building better foundational knowledge about design --
what makes for good design, and how do you make good design -- so that it
can be more reliably taught and learned.  It's a way to collect stories that
can be shared with other people, and pointed to as historical examples. To
that end, instead of grouping case studies by media, we decided to group
them by types of problem situations -- using research or models to inform
design, using design to help deal with business and organizational issues,
customizing design approaches to deal with particular constraints, etc.
(see the case studies: http://www.aiga.org/content.cfm?ContentID=978)

In retrospect, those categories are properly too broad to be meaningful.
Since we hadn't thought of them before we created our case study formats, we
didn't specify precisely enough how to talk about the work.  And we also
probably swung the pendulum too far in the direction of talking about the
work, without enough presentation of the work (reacting against the typical
design presentation of 20 slides of different logos one has designed,
without much context for them, we instead wound up with lots of context in
the papers, but not enough of the logos, so to speak).

We're going to attempt to fix both of those things with the next conference.
Input from this list on how to do that, through threads like these, is
especially appreciated.

-jz


-- 
john zapolski
director, design practice development
yahoo!, inc.

Chair, AIGA Experience Design
AIGA National Board of Directors




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