Fw: Is anyone attending Pine & Gilmore's thinkAbout in Cerritos, CA, Sept 29-...

Forward-posting this for Mr. Pine.


In a message dated 9/24/2004 7:14:53 AM Central Daylight Time, [email protected] writes:


  The earliest publication reference I can find on this is November 1992.
Actually, these were published earlier (but not easily available):

" Andrew Boynton, Bart Victor, and B. Joseph Pine II, "Strategic Change and the Management of IT-Based Innovation", Strategic Renaissance: The Transformation of Economic Enterprise, 12th Annual International Conference of the Strategic Management Society, October 14-17, 1992, London.
" B. Joseph Pine II, "Paradigm Shift: From Mass Production to Mass Customization", Working Paper # 46-91, International Center for Research on the Management of Technology, MIT Sloan School of Management, June 1991.
" B. Joseph Pine II, "Paradigm Shift: From Mass Production to Mass Customization", master's thesis, MIT Sloan School of Management, June 1991.

And, of course, this was the 1987 book that started it all, where Stan Davis coined the term Mass Customization:
Amazon.com: Books: Future Perfect 

Lastly, I will myself be participating (there are no "attendees"!) but I assume you'll want someone less biased to provide feedback....

Joe 

[Non-text portions of this message have been removed]



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