Re: Is anyone attending Pine & Gilmore's t hinkAbout in Cerritos, CA, Sept 29-30?

Bob, in responding to Mark Hurst's post (which is still valid), said: "Joe
and Jim have actually been at the customer experience biz as long as you,
beginning with the promising book, Experience Economy."

Actually, the influence of Joe's work on my current adventure pre-dates even
Peppers & Rogers (http://www.1to1.com/). I still have a copy of a critical
article I pulled from Mr. Pine in the early '90s. His book, Mass
Customization (http://tinyurl.com/3qywe), while not yet focused on where
we've now turned was still on the path of discovery. Here he spoke of
identifying and meeting the needs of specific subgroups...the same subgroups
that we currently focus personas and scenarios on. The earliest publication
reference I can find on this is November 1992.




- - - - A I G A  E X P I E R I E N C E  D E S I G N - - - -

PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an
interdisciplinary community of professionals who design for a world in which
experiences are increasingly digital and connected. This list has been
established as a forum for the exchange of information among community
members.

TO VIEW ARCHIVED MESSAGES: visit
http://groups.yahoo.com/group/AIGAExperienceDesign

ETIQUETTE: We ask that participants observe common principles of civility
and e-mail etiquette in their postings. Specifically, it is more appropriate
to challenge ideas than individuals, and the list should *not* be used for
personal communications, self-promotion, commercial solicitations or job
postings.

JOB POSTINGS: Please post job listings on AIGA Design Jobs
http://www.aiga.org/designjobs

TO UNSUBSCRIBE: Send e-mail to
[email protected]

MORE INFORMATION: http://experiencedesign.aiga.org
 
Yahoo! Groups Links



 



------------------------ Yahoo! Groups Sponsor --------------------~--> 
$9.95 domain names from Yahoo!. Register anything.
http://us.click.yahoo.com/J8kdrA/y20IAA/yQLSAA/ru9rlB/TM
--------------------------------------------------------------------~-> 

- - - - A I G A  E X P I E R I E N C E  D E S I G N - - - -

PURPOSE OF THE LIST:  The objective of AIGA Experience Design is to build an interdisciplinary community of professionals who design for a world in which experiences are increasingly digital and connected. This list has been established as a forum for the exchange of information among community members.

TO VIEW ARCHIVED MESSAGES: visit http://groups.yahoo.com/group/AIGAExperienceDesign

ETIQUETTE: We ask that participants observe common principles of civility and e-mail etiquette in their postings. Specifically, it is more appropriate to challenge ideas than individuals, and the list should *not* be used for personal communications, self-promotion, commercial solicitations or job postings.

JOB POSTINGS: Please post job listings on AIGA Design Jobs http://www.aiga.org/designjobs

TO UNSUBSCRIBE: Send e-mail to [email protected]

MORE INFORMATION: http://experiencedesign.aiga.org
 
Yahoo! Groups Links

<*> To visit your group on the web, go to:
    http://groups.yahoo.com/group/AIGAExperienceDesign/

<*> To unsubscribe from this group, send an email to:
    [email protected]

<*> Your use of Yahoo! Groups is subject to:
    http://docs.yahoo.com/info/terms/