Re: How to accomodate your company's user experience strategy with vended products

I'm dealing with a similar problem; instead of an external product coming
into the company, it's for several and upcoming new products we're going
to create in-house. I've started on this job recently and identified that
the UX strategy is non-existent, much less documented.

To your point, if there is no documentation on what that strategy is, have
it documented as soon as possible. The process of documenting is more
valuable than the resulting documentation - it allows you to identify the
stakeholders, their different expectations/interpretations of what that
strategy is, and help improve or at least eliminate the big flaws in that
strategy (or create one when one doesn't exist).

Your guidelines then, should be easy to derive from the strategy. For
example, if the overall UX strategy is for example "to be the company
customers look to for X kind of products", then you can outline what
aspects of "X kind products" need to be consistent throughout. As you
mentioned, brand alignment, consistent behavior, visual design, etc, are
probably going to be some of them.

I have seen lots of recomendations about creating guidelines but the
majority is focused on deriving them from one specific project, you will
probably need something more overarching, like deriving it from that
strategy.

This is a model I am currently experimenting with and it occured to
because I happen to be in a company that communicates strategy internally
very poorly and one of my other jobs is to change that and champion the UX
practice.

Let me know if you're interested, I can try to share more about the process.


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