Re: Re: Mood Boards...

Gunnar Swanson <[email protected]>
Newsgroups gmane.comp.hci.experiencedesign
Message-ID <[email protected]>
On Mar 3, 2005, at 6:14 PM, Michael James Pinto wrote:
> Did Paul Rand use mood boards? Yet
> he managed to convey the mood of the brand over wide range of mediums 
> from posters to show rooms -

He delivered a "package" and declared it correct. That is very 
different from engaging people in the design process. He conveyed a 
mood much later in the process than the use of a mood board would have.

> an approach that should be called "experience design".

Are you serious?

Gunnar
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Gunnar Swanson Design Office
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+1 805 667-2200
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http://www.gunnarswanson.com



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