RE: Re: Mood Boards

Michael James Pinto <[email protected]>
Newsgroups gmane.comp.hci.experiencedesign
Message-ID <[email protected]>

--- Jonathan Szczepanski <[email protected]> wrote:
> I just read an interesting piece from Milton Glaser. It is called "10 Things 
> I Have Learned", and it was written for the AIGA Voice Conference in 2002. 
> One of the ten things was very relevant to this discussion so I have pasted 
> it below. The rest of the article can be found at:
> http://www.miltonglaserposters.com/news/pub_10.htm
> 
> I agree with Mr. Glaser. Design is subjective and collaberative. I think it 
> is incorrect thinking to believe that there is only one answer to a visual 
> problem. By showing a client only one solution is doing them a disservice.

This is somewhat ironic as I know that Milton tends to present one
solution to a client for the most part (the one exception I know of
was when he did a cover for Time magazine). Then again I think if
someone is going to him as a client, they are looking for his persona
and point of view as much as anything else.

So Jonathan, do you present multiple or single solutions?

By the way on a lark I did an experiment thanks to you folks. On a
small project I only presented 3 solutions and they were thrilled!

I guess that point about "clients care about the results and not the
process" is true...

: )



Michael James Pinto 
Interactive Media Pioneer & Low-Budget Renaissance Man
http://www.vm.com | http://www.anime.com 

This is a must read essay:
http://comment.independent.co.uk/commentators/story.jsp?story=602558

Please join my Arts & Tech list: 
http://groups.yahoo.com/group/EIA_list


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