RE: Re: Mood Boards

Michael -

First let me say that 90% of my work is online sites and applicaitons. Most 
of the clients have a loose brand and use the project as a way to relaunch 
or solidify their brand.

On my typical project, I will start with some exercises to get the client 
talking about their company, the project, and how they want the public to 
preceive them. Based off of that I will present three mood boards. Based on 
the client's feedback, I then revise and present two. Typically I have 
figured out what the like by then.

Next I will apply the mood board style to the wireframes developed by the 
IA. I present three concepts of the interface. Then again I will revise the 
concepts based on the clients feedback and present two concepts. Lastly I 
present the final revision.

The benefit of this process is that it involves the client from the 
beginning to the end. It builds communication between the client and I, plus 
it builds trust.

Clients have told me many times that they are always leary of working with 
"creative types". They don't know where or how many of the ideas are 
developed. They have been burned by designers before, and they don't want it 
to happen again. This "black box" of design is what I try to avoid. By 
walking them through the process they feel apart of the project, thereby 
having greater pride and support for it.

Jonathan P. Szczepanski
=========================================

>From: Michael James Pinto <[email protected]>
>Reply-To: [email protected]
>To: [email protected]
>Subject: RE: [AIGAExperienceDesign] Re: Mood Boards
>Date: Thu, 10 Mar 2005 14:25:21 -0800 (PST)
>
>
>--- Jonathan Szczepanski <[email protected]> wrote:
> > I just read an interesting piece from Milton Glaser. It is called "10 
>Things
> > I Have Learned", and it was written for the AIGA Voice Conference in 
>2002.
> > One of the ten things was very relevant to this discussion so I have 
>pasted
> > it below. The rest of the article can be found at:
> > http://www.miltonglaserposters.com/news/pub_10.htm
> >
> > I agree with Mr. Glaser. Design is subjective and collaberative. I think 
>it
> > is incorrect thinking to believe that there is only one answer to a 
>visual
> > problem. By showing a client only one solution is doing them a 
>disservice.
>
>This is somewhat ironic as I know that Milton tends to present one
>solution to a client for the most part (the one exception I know of
>was when he did a cover for Time magazine). Then again I think if
>someone is going to him as a client, they are looking for his persona
>and point of view as much as anything else.
>
>So Jonathan, do you present multiple or single solutions?
>
>By the way on a lark I did an experiment thanks to you folks. On a
>small project I only presented 3 solutions and they were thrilled!
>
>I guess that point about "clients care about the results and not the
>process" is true...
>
>: )
>
>
>
>Michael James Pinto
>Interactive Media Pioneer & Low-Budget Renaissance Man
>http://www.vm.com | http://www.anime.com
>
>This is a must read essay:
>http://comment.independent.co.uk/commentators/story.jsp?story=602558
>
>Please join my Arts & Tech list:
>http://groups.yahoo.com/group/EIA_list




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