Re: Typeface for wayfinding
Michael Piotrowski <[email protected]>
| Newsgroups | gmane.comp.infodesign.general |
|---|---|
| Organization | dynalabs Network Research Unit |
| Message-ID | <[email protected]> |
On 2008-08-23, Deborah Taylor-Pearce <[email protected]> wrote: >> Note that in Germany there is another, unrelated, supermarket chain >> also called NETTO, cf. <http://www.netto-discount.de/>. > > I must admit that I have never liked these kinds of logos, but it sure > makes a better favicon. And it sure is ugly :-) > I assume this means that the NETTO Discount store logotype scales > nicely all the way from billboard-sized signage down to the minimalist > favicon ... which is pretty impressive when you think about it! > > One other thing I *really* liked about what I think is a well-designed > Web page: the navbar at top. It manages to neatly incorporate 3 > distinct information groups ... plus the drop-downs work well (too > often, I find, these don't work so well -- don't fold up properly, or > fold down strategically, and what should be ephemeral navigational > content ends up dominating the page -- obliterating text in similar > drop-downs on either side and/or key text on the main page). Yes, from the technical point of view, the drop-down menus do indeed work quite well, but the submenus are still hard to navigate. >>> (I don't suppose Netto-the-typeface was originally designed as part >>> of a corporate branding project? >> >> Unlikely. Discounters prefer bold type. > > Because it's a reliable attention-grabber? Perhaps. Or perhaps because people have come to expect it. Or perhaps designers think they do. > In which case, how do you protect against over-saturation: too much > bold chunky text screaming at us everywhere for our attention? I don't think discounters in Germany think much about this. Competition is extreme and the only thing that counts are low prices. Thus, the supermarkets' flyers all look the same. Greetings -- Michael Piotrowski, M.A. <[email protected]> Public key at <http://www.dynalabs.de/mxp/pubkey.txt> (ID 0x1614A044) ___________________________________________________________________ Use the following address to post a message to all subscribers: [email protected] To subscribe, unsubscribe or change your options, visit: http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe For all Information Design matters: http://InformationDesign.org Problems? Write to: [email protected] ___________________________________________________________________