Re: Michelle Obama takes on childhood obesity (and product labelling)

There is some small evidence that nudge works (incidentally in the UK the
Tory party has adopted Thaler's Nudge; the Labour party have adopted Robert
Cialdini's Influence). I heard Thaler interviewed earlier this month and he
was refreshingly realistic about the power of nudge, commenting on himself
and co-author, Cass Sunstein: "We're just a couple of university professors
who can only just keep our offices tidy." 

 

Regarding the opportunities for information design and changes in eating
behaviour. Yes, nutrition information can be clarified but for that
clarification to have real influence would require the complete
reprioritising of all the messages surrounding food consumption (packaging,
in-store, media, sponsorship etc). Looking back at old film footage (1940s
and 50s, rarely a bulge in sight during and after war-time rationing) I
think supply may be the only answer, and limited access to motorised
transport.

 

Alison

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