Re: Who is in favour of empirical research approach?

Randal <[email protected]> Fri, 12 Mar 2010 13:22:35 -0500
Newsgroups gmane.comp.infodesign.general
Message-ID <p06240800c7c0354126a3@[10.0.0.4]>
At 2:35 AM -0700 3/8/10, [email protected] wrote:
>Jose's title was not clearly formulated in line with his intention: 
>"Who is in favour of empirical research approach?" I doubt somebody in 
>this group could not be in favour.
>

Personally, as a designer, I have never ever seen ANY empirical research results that didn't either:

1. Merely state the obvious.

2. Indicate preference for a design direction that any half decent designer could have directed you to in five minutes.

3. Create results that are essentially useless or at worst completely misleading.

Empirical design at its best only prevents really bad and stupid design decisions at about ten times the cost of a good designer who could do exactly the same thing.

-- Randal
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