Re: Who is in favour of empirical research approach?

Randal,

I appreciate your sincerity.
I think that there are many others who think just like you.

However, how do you test if your design ideas are really working?

José.

On 12 March 2010 15:22, Randal <[email protected]> wrote:

> At 2:35 AM -0700 3/8/10, [email protected] wrote:
> >Jose's title was not clearly formulated in line with his intention:
> >"Who is in favour of empirical research approach?" I doubt somebody in
> >this group could not be in favour.
> >
>
> Personally, as a designer, I have never ever seen ANY empirical research
> results that didn't either:
>
> 1. Merely state the obvious.
>
> 2. Indicate preference for a design direction that any half decent designer
> could have directed you to in five minutes.
>
> 3. Create results that are essentially useless or at worst completely
> misleading.
>
> Empirical design at its best only prevents really bad and stupid design
> decisions at about ten times the cost of a good designer who could do
> exactly the same thing.
>
> -- Randal
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-- 
José Marconi Bezerra de Souza
Visiting lecturer of Paraná Federal University, Brazil
PhD - Department of Typography & Graphic Communication, The University of
Reading (UK)

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