Re: The old Sans vs Serif chestnut

On 15 Mar 2010, at 15:09, Robert Linsky wrote:

> 
> So the bottom line for me is: which font are you choosing, what point
> sizes and where is it being used (web, brochures, statements, etc). It
> all needs to be considered.


Tis is *exactly* the point we have been tryng to make to the client. They are paying us for our advice, skill and expertise to make these decisions. We are providing brand guidelines and document templates to specify the correct size for each implementation of the typeface.

However their 'report' is being waved at us as a blanket refusal to consider serif in this case!

I would quite like to wave something back at them :)

Matt


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