Re: The old Sans vs Serif chestnut

Even better, show those prototypes to some people in the prospective audience and see what they say. "We found that most of your users prefer it this way" is a good evidence-based justification. 

(Of course, this means that you'd actually have to follow the users' preferences!)

Miles Kimball


-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of Robert Linsky
Sent: Monday, March 15, 2010 10:25 AM
To: Discussions about information design
Subject: Re: InfoD-Cafe: The old Sans vs Serif chestnut

Sorry, I don't have any statistics, but maybe you can do a sample of one
of their uses showing both of serif and sans serif and use that to
demonstrate your point.

Robert 
Fellow of the Communication Research Institute
http://www.communication.org.au

visit my information design blog:
http://informationdesigndoc.blogspot.com/


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-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of
Matt Carey
Sent: Monday, March 15, 2010 11:20 AM
To: Discussions about information design
Subject: Re: InfoD-Cafe: The old Sans vs Serif chestnut


On 15 Mar 2010, at 15:09, Robert Linsky wrote:

> 
> So the bottom line for me is: which font are you choosing, what point
> sizes and where is it being used (web, brochures, statements, etc). It
> all needs to be considered.


Tis is *exactly* the point we have been tryng to make to the client.
They are paying us for our advice, skill and expertise to make these
decisions. We are providing brand guidelines and document templates to
specify the correct size for each implementation of the typeface.

However their 'report' is being waved at us as a blanket refusal to
consider serif in this case!

I would quite like to wave something back at them :)

Matt


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