newsletters and reports: online/digital v print

Does anyone know of any research into the effectiveness of digital (pdf) publication compared with print?

Clearly there are ways of using digital communication very effectively, but I'm talking about simply turning a print document into a pdf (or emag) and sending it out, or linking to it,  rather than providing a hard copy.

Many of our clients are moving towards this, so I'd be interested to read any proven conclusions that this is a waste of time and effort, what audiences prefer, or somewhere in between. 

That's a bit vague, I know, but anything around the topic would be interesting. 

Thanks
Tamasin
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Tamasin Cole
telephone 020 7485 6074

tamasincole.co.uk







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