Re: newsletters and reports: online/digital v print

>From Tamasin Cole

> Does anyone know of any research into the effectiveness of digital
> (pdf) publication compared with print?

Effectiveness for what? Which type of customers? What is the purpose of the
publication? Are customers going to be forced into one rather than another?

Example: enquirers looking at universities. In usability tests, they
typically tell me that they want all of these:
- an online prospectus, used for initial investigations 
- a downloadable .pdf of the printed prospectus
- the printed prospectus itself

Each format has advantages. A few examples:
- The electronic media are searchable
- the paper one is easier to read with someone else, easier to annotate, and
(for most) easier to read for concentrated study. 
- In these days of many people being environmentally sensitive, they like to
be able to preview the print as a .pdf to check whether they'll really read
it when they get it. 

Best
Caroline Jarrett
Twitter @cjforms


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