Re: Food Pyramid versus MyPlate
Jose Marconi Bezerra de Souza <[email protected]> Fri, 3 Jun 2011 07:29:51 -0300
| Newsgroups | gmane.comp.infodesign.general |
|---|---|
| Message-ID | <[email protected]> |
--===============1288697027== Content-Type: multipart/alternative; boundary=0015173fe9b2e2623804a4cc3b0d --0015173fe9b2e2623804a4cc3b0d Content-Type: text/plain; charset=windows-1252 Content-Transfer-Encoding: quoted-printable Dear all, I found Isabel=B4s article link *Visual Representations of Health Information: A Critique of the 2005 Food Pyramid*<http://ac-journal.org/journal/pubs/2008/Special%20Edition%2008%20-= %20Aesthetics/Article_6.pdf>. *American Communication Journal*, vol. 10, Special Issue 2008: Aesthetics i= n an Experimental Age. American Communication Association. Guest editor: S. H= . Grey. Lead Author, written in collaboration with C. Noland, Health Communication (75% my work). Jos=E9. On 3 June 2011 07:10, Carina Andersson <[email protected]> wrote: > Dear all. > > If I understand it correctly a pyramid has been used in USA to visualize > the proportion of a standard meal. > > Now these days a plate is used instead of the pyramid. > > > > I totally agree with Rob Waller. > > The plate-model requires probably less cognitive efforts, since we are > used to read circle diagrams. > > Furthermore, the plate has a iconic similarity to how it really looks at > our dinner table. > > > > In Sweden the plate-model has been used for ages. And it has a variety of > =93looks=94. > > The major difference is actually the content. We do not separate vegetabl= es > and fruit. > > > > I think the plate-model would be easier to interpret if symbols/images of > foods where combined with text. > > And I wonder, just as Rob mentioned, where does potatoes fit in? > > Dairy is a great thing to have in the plate-model. We do not have that in > Sweden. > > It may be because it is called the *Pate*-model. > > > > In this link you may see the plate-model presented by FDA in Sweden. > > > http://www.slv.se/sv/grupp1/Mat-och-naring/Matcirkeln-och-tallriksmoddell= en/Tallriksmodellen/ > > > > All the best > > Carina > > > > > > PhD, Senior Lecture > > Carina Andersson > > School of Innovation, Design and Engineering > > M=E4lardalen University > > Box 325 > > 631 05 Eskilstuna > > Sweden > > > > Tfn. arb. +46 16 15 36 89 > > Tfn. mob. +46 700 91 1234 > > > > > > > > > > *Fr=E5n:* [email protected] [mailto: > [email protected]] *F=F6r *Rob Waller > *Skickat:* den 3 juni 2011 11:16 > *Till:* Discussions about information design > *=C4mne:* Re: InfoD-Cafe: Food Pyramid versus MyPlate > > > > This looks to me like a very interesting design and I'll seek out the > research that no doubt lies behind it. I am impressed that something as > simple as this has been negotiated, as it is fairly memorable and also > simple enough to be reproduced on food packaging and menus. I can also se= e > it's potential power as a template against which to compare your actual > plate, and I can see it used for nutrition education - actual plates can = be > judged against it, card sorts used and meals planned. > > > > I believe people are pretty attuned to comparing portions of a circle > (trained as children to monitor the fair slicing of cakes), whereas pyram= ids > involve comparing different sizes and shapes. Pyramids also have the > inherent problem of unreliable symbolism. Although they are intended to > reflect different proportions, so less necessary foods are at the top, in > other circumstances the top signifies high attainment - self-fulfillment = in > Maslow, the winner's podium... and of course the foods at the bottom are > peasant fare, while the sugar, cream and chocolate at the top is the food= of > kings. No data, just conjecture. > > > > In terms of what the proportions should actually be, that's down to the > nutritionists to debate. Some issues that occur to me are: > > > > - I was interested to see how dairy is treated as a side dish or drink, > which may be how it comes in the form of milk, yogurt or ice cream, but > people may have a problem knowing where cheese fits in. Gastronomically i= t > is probably seen as part of the protein component in a meal. > > > > - I wonder why fruit is not similarly treated. Including it on the main > plate reduces the power of the plate as a template. > > > > - I wonder where potatoes fit in (vegetable? or playing the same > gastronomic role as pasta or rice which are from grains?). Perhaps it is > different the USA but in the UK I don't think 'grains' would be accuratel= y > understood. > > > > But it's important not to be too picky about simplified solutions, if the= y > do a good job in moving people in the right direction. The UK's five-a-da= y > campaign (refers to portions of fruit or veg) has caught on well and ente= red > into the public consciousness, although I don't what actual effect on > consumption has resulted. > > > > I was involved with the development of the UK's national food guide in th= e > early 90s. A pyramid was compared with a plate, and no significant > difference in comprehension was found in a fairly comprehensive task-base= d > study involving over 2000 participants. A plate was chosen based on a > marginal preference rather than performance. > > > > The design we used (the result of extensive negotations involving health > professionals, designers, government and the food industry, rather than a= n > inspired creative process) was extremely detailed in its portrayal of fo= od, > and was very compromised by political lobbying by the food industry. In > particular, fatty/sugary snacks were heavily defended and so included in > what purports to show a healthy diet. > > > > The UK's plate was poorly promoted, did not catch on widely, and has now > virtually disappeared from view. Google struggled to find any trace, exce= pt > for this website: http://www.bdaweightwise.com/eating/eating_diet.html > > and some journal articles such as this one: > http://www.ncbi.nlm.nih.gov/pubmed/17539873 > > > > > > __________________________________ > > Rob Waller > The Simplification Centre > > 07850 665933 > [email protected] > www.simplificationcentre.org.uk > > > > On 3 Jun 2011, at 04:15, Frank Marchak wrote: > > > > Greetings. > > The United States Department of Agriculture has replaced the Food Pyramid= =96 > used to guide healthy food choices =96 with MyPlate (www.choosemyplate.go= v). > > While some criticisms of the original pyramid still remain with the new > design (e.g., presented only in English, takes no account of level of > exercise), this is the first change since the pyramid replaced an equal > quadrant square graphic developed in the 1980s. > > I have my own opinions of the new approach, but wanted to query the caf= =E9 > to get the views of other members. Does this design present a less > complicated approach that can be understood by a wider audience? Can > people more readily comprehend a pie chart approach versus a pyramidal > representation? Does the plate better reflect new findings in nutrition > (e.g., perhaps carbohydrates should not form the base of a balanced diet)= ? > Are circles better received than triangles? > > > > Thoughts? > > Regards, > > Frank > > -------------------------------------- > > Frank M. Marchak, Ph.D. > > Veridical Research and Design Corporation > > 211 West Main Street - Lower Level > > PO Box 6503 > > Bozeman, MT 59771-6503 USA > > 406.522.9045 : tel > > 406.522.9048 : fax > > 406.581.0870 : cel > > www.vradc.com > > > > > > ___________________________________________________________________ > > Use the following address to post a message to all subscribers: > [email protected] > > To subscribe, unsubscribe or change your options, visit: > http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe > > For all Information Design matters: > http://InformationDesign.org > > Problems? Write to: > [email protected] > ___________________________________________________________________ > > > > ___________________________________________________________________ > > Use the following address to post a message to all subscribers: > [email protected] > > To subscribe, unsubscribe or change your options, visit: > http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe > > For all Information Design matters: > http://InformationDesign.org > > Problems? Write to: > [email protected] > ___________________________________________________________________ > > --=20 *Jos=E9 Marconi Bezerra de Souza (PhD, 2008)* Consultor em design da informa=E7=E3o e professor do Mestrado e Gradua=E7= =E3o de Design da UFPR *Information design consultant and university lecturer (Brazil) PhD **- Department of Typography & Graphic Communication, The University of Reading (UK, 2008)* *Master of Arts - **Department of Three-Dimensional Design, The Birmingham City University (UK, 1992)* --0015173fe9b2e2623804a4cc3b0d Content-Type: text/html; charset=windows-1252 Content-Transfer-Encoding: quoted-printable Dear all,<br><br><br>I found Isabel=B4s article link <br><a href=3D"http://= ac-journal.org/journal/pubs/2008/Special%20Edition%2008%20-%20Aesthetics/Ar= ticle_6.pdf"><strong>Visual Representations of Health Information: A Critiq= ue of the 2005 Food Pyramid</strong></a>. <em>American Communication Journa= l</em>, vol. 10, Special Issue 2008: Aesthetics in an Experimental Age.=20 American Communication Association. Guest editor: S. H. Grey. Lead=20 Author, written in collaboration with C. Noland, Health Communication=20 (75% my work).<br><br><br>Jos=E9.<br><br><div class=3D"gmail_quote">On 3 Ju= ne 2011 07:10, Carina Andersson <span dir=3D"ltr"><<a href=3D"mailto:car= [email protected]">[email protected]</a>></span> wrote:<br><blo= ckquote class=3D"gmail_quote" style=3D"margin:0 0 0 .8ex;border-left:1px #c= cc solid;padding-left:1ex;"> <div link=3D"blue" vlink=3D"purple" style=3D"word-wrap:break-word" lang=3D"= SV"> <div> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">Dear = all.</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">If I understand it correctly a pyramid has been used in USA to v= isualize the proportion of a standard meal.</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">Now these days a plate is used instead of the pyramid.</span></p= > <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">I totally agree with Rob Waller. </span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">The plate-model =A0requires =A0probably less cognitive efforts, since we are used to read circle diagrams.</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">Furthermore, the plate has a iconic similarity to how it really looks at our dinner table. =A0=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">In Sweden the plate-model has been used for ages. And it has a v= ariety of =93looks=94.</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">The major difference is actually the content. We do not separate vegetables and fruit. </span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">I think the plate-model would be easier to interpret if symbols/= images of foods where combined with text.</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">And I wonder, just as Rob mentioned, where does potatoes fit in? </span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">Dairy is a great thing to have in the plate-model. We do not have that in Sweden. </span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">It may be because it is called the <u>Pate</u>-model.</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">In this link you may see the plate-model presented by FDA in Sweden. =A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US"><a href=3D"http://www.slv.se/sv/grupp1/Mat-och-naring/Matcirkeln= -och-tallriksmoddellen/Tallriksmodellen/" target=3D"_blank">http://www.slv.= se/sv/grupp1/Mat-och-naring/Matcirkeln-och-tallriksmoddellen/Tallriksmodell= en/</a></span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">All the best</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">Carina</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">=A0</= span></p> <p class=3D"MsoNormal"><span style=3D"font-size:10.5pt;color:#1F497D" lang= =3D"EN-US">PhD, Senior Lecture </span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">Carina Andersson</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">School of Innovation, Design and Engineering</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">M=E4l= ardalen University</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">Box 3= 25</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">631 0= 5 Eskilstuna</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">Swede= n</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">=A0</= span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">Tfn. = arb. +46 16 15 36 89</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">Tfn. = mob. +46=A0 700 91 1234</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D">=A0</= span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <p class=3D"MsoNormal"><span style=3D"font-size:11.0pt;color:#1F497D" lang= =3D"EN-US">=A0</span></p> <div> <div style=3D"border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm = 0cm 0cm"> <p class=3D"MsoNormal"><b><span style=3D"font-size:10.0pt">Fr=E5n:</span></= b><span style=3D"font-size:10.0pt"> <a href=3D"mailto:[email protected]" targe= t=3D"_blank">[email protected]</a> [mailto:<a href=3D"mailto:[email protected]= g" target=3D"_blank">[email protected]</a>= ] <b>F=F6r </b>Rob Waller<br> <b>Skickat:</b> den 3 juni 2011 11:16<br> <b>Till:</b> Discussions about information design<br> <b>=C4mne:</b> Re: InfoD-Cafe: Food Pyramid versus MyPlate</span></p> </div> </div><div><div></div><div class=3D"h5"> <p class=3D"MsoNormal">=A0</p> <div> <p class=3D"MsoNormal">This looks to me like a very interesting design and = I'll seek out the research that no doubt lies behind it. I am impressed that something as simple as this has been negotiated, as it is fairly memorable = and also simple enough to be reproduced on food packaging and menus. I can also= see it's potential power as a template against which to compare your actual= plate, and I can see it used for nutrition education - actual plates can be judged against it, card sorts used and meals planned.=A0</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">I believe people are pretty attuned to comparing por= tions of a circle (trained as children to monitor the fair slicing of cakes), wherea= s pyramids involve comparing different sizes and shapes.=A0Pyramids also have the inherent problem of unreliable symbolism. Although they are intended to reflect different proportions, so less necessary foods are at the top, in o= ther circumstances the top signifies high attainment - self-fulfillment in Maslo= w, the winner's podium... and of course the foods at the bottom are peasan= t fare, while the sugar, cream and chocolate at the top is the food of kings. No da= ta, just conjecture.</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">In terms of what the proportions should actually be,= that's down to the nutritionists to debate.=A0Some issues that occur to me are:</p= > </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">- I was interested to see how dairy is treated as a = side dish or drink, which may be how it comes in the form of milk, yogurt or ice cream, but people may have a problem knowing where cheese fits in. Gastronomically it is probably seen as part of the protein component in a m= eal.</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">- I wonder why fruit is not similarly treated. Inclu= ding it on the main plate reduces the power of the plate as a template.=A0</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">- I wonder where potatoes fit in (vegetable? or play= ing the same gastronomic role as pasta or rice which are from grains?). Perhaps it = is different the USA but in the UK I don't think 'grains' would be= accurately understood.</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">But it's important not to be too picky about sim= plified solutions, if they do a good job in moving people in the right direction. T= he UK's five-a-day campaign (refers to portions of fruit or veg) has caugh= t on well and entered into the public consciousness, although I don't what a= ctual effect on consumption has resulted.</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">I was involved with the development of the UK's = national food guide in the early 90s. A pyramid was compared with a plate, and no significant difference in comprehension was found in a fairly comprehensive task-based study involving over 2000 participants. A plate was chosen based= on a marginal preference rather than performance.</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">The design we used (the result of extensive negotati= ons involving health professionals, designers, government and the food industry= , rather than an =A0inspired creative process) was extremely detailed in its portrayal of food, and was very compromised by political lobbying by the fo= od industry. In particular, fatty/sugary snacks were heavily defended and so included in what purports to show a healthy diet.=A0</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">The UK's plate was poorly promoted, did not catc= h on widely, and has now virtually disappeared from view. Google struggled to find any trace, except for this website:=A0<a href=3D"http://www.bdaweightwise.com/e= ating/eating_diet.html" target=3D"_blank">http://www.bdaweightwise.com/eati= ng/eating_diet.html</a></p> </div> <div> <p class=3D"MsoNormal">and some journal articles such as this one:=A0<a hre= f=3D"http://www.ncbi.nlm.nih.gov/pubmed/17539873" target=3D"_blank">http://= www.ncbi.nlm.nih.gov/pubmed/17539873</a></p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> <p class=3D"MsoNormal">=A0</p> <div> <div> <p class=3D"MsoNormal" style=3D"margin-bottom:12.0pt">_____________________= _____________<br> <br> Rob Waller=A0<br> The Simplification Centre<br> <br> 07850 665933<br> <a href=3D"mailto:[email protected]" target=3D"_blank"= >[email protected]</a><br> <a href=3D"http://www.simplificationcentre.org.uk" target=3D"_blank">www.si= mplificationcentre.org.uk</a><br> <br> </p> </div> </div> <p class=3D"MsoNormal">=A0</p> <div> <div> <p class=3D"MsoNormal">On 3 Jun 2011, at 04:15, Frank Marchak wrote:</p> </div> <p class=3D"MsoNormal"><br> <br> </p> <div> <p><span lang=3D"EN-US">Greetings.</span></p> <p><span lang=3D"EN-US">The United States Department of Agriculture has replaced the Food Pyramid</span><span = lang=3D"EN-US"> </span><span lang=3D"EN-US">=96 used to guide healthy food choices</span><span lang=3D"EN-US"> </span><span= lang=3D"EN-US">=96 with MyPlate (</span><a href=3D"http://www.choosemyplat= e.gov/" target=3D"_blank"><span lang=3D"EN-US">www.choosemyplate.gov</span>= </a><span lang=3D"EN-US">).</span><span lang=3D"EN-US"> </span></p> <p><span lang=3D"EN-US">While</span><span lang=3D"EN-US"> </span><span lang= =3D"EN-US">some</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">cri= ticisms of the original</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">pyr= amid</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">still remain</= span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">with the new design</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">(e.g= .,</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">presented only i= n English, takes no account of level of exercise),</span><span lang=3D"EN-US"= > </span><span lang=3D"EN-US">this is the first change since the pyramid replaced</span><span lang=3D"EN-US"> </span><span lang=3D= "EN-US">an equal quadrant square graphic developed in the 1980s.</span><span lang=3D"EN-US"> </span></p> <p><span lang=3D"EN-US">I have my own</span><span lang=3D"EN-US"> </span><s= pan lang=3D"EN-US">opinions of</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">the new approach, but wanted to query the</span><span lang=3D"EN-US"> </span><s= pan lang=3D"EN-US">caf=E9 to get the</span><span lang=3D"EN-US"> </span><sp= an lang=3D"EN-US">views of other members.</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">D= oes this</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">design</sp= an><span lang=3D"EN-US"> </span><span lang=3D"EN-US">present a less complicated approach that</span><span lang=3D"EN-US"> </span><span l= ang=3D"EN-US">can be understood by a wider audience? Can people more readily comprehend a pie chart approach ver= sus a pyramidal</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">represe= ntation?</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">Does the p= late better reflect new findings in</span><span lang=3D"EN-US"> </span><span lang=3D"EN= -US">nutrition (e.g.,</span><span lang=3D"EN-US"> </span><span lang=3D"EN-U= S">perhaps carbohydrates should not form the base of a balanced diet)? Are circles bet= ter received than</span><span lang=3D"EN-US"> </span><span lang=3D"EN-US">trian= gles?</span></p> <div> <p class=3D"MsoNormal">=A0</p> </div> <p><span lang=3D"EN-US">Thoughts?</span></p> <p><span lang=3D"EN-US">Regards,</span></p> <p><span lang=3D"EN-US">Frank</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">------------------------= --------------</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">Frank M. Marchak, Ph.D.</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">Veridical Research and Design Corporation</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">211 West Main Street - Lower Level</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">PO Box 6503</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">Bozeman, MT 59771-6503 USA</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">406.522.9045 : tel</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">406.522.9048 : fax</span></p> <p><span style=3D"font-size:10.0pt" lang=3D"EN-US">406.581.0870 : cel</span></p> <p><a><span style=3D"font-size:10.0pt" lang=3D"EN-US">www.vradc.com</span><= /a></p> <div> <p class=3D"MsoNormal">=A0</p> </div> <div> <p class=3D"MsoNormal">=A0</p> </div> </div> <p class=3D"MsoNormal">____________________________________________________= _______________<br> <br> Use the following address to post a message to all subscribers: <br> <a href=3D"mailto:[email protected]" target=3D"_bl= ank">[email protected]</a><br> <br> To subscribe, unsubscribe or change your options, visit:<br> <a href=3D"http://list.InformationDesign.org/mailman/listinfo/infodesign-ca= fe" target=3D"_blank">http://list.InformationDesign.org/mailman/listinfo/in= fodesign-cafe</a><br> <br> For all Information Design matters:<br> <a href=3D"http://InformationDesign.org" target=3D"_blank">http://Informati= onDesign.org</a><br> <br> Problems? Write to:<br> <a href=3D"mailto:[email protected]" target= =3D"_blank">[email protected]</a><br> ___________________________________________________________________</p> </div> <p class=3D"MsoNormal">=A0</p> </div></div></div> </div> <br>___________________________________________________________________<br> <br> Use the following address to post a message to all subscribers:<br> =A0<a href=3D"mailto:[email protected]">infodesign= [email protected]</a><br> <br> To subscribe, unsubscribe or change your options, visit:<br> =A0<a href=3D"http://list.InformationDesign.org/mailman/listinfo/infodesign= -cafe" target=3D"_blank">http://list.InformationDesign.org/mailman/listinfo= /infodesign-cafe</a><br> <br> For all Information Design matters:<br> =A0<a href=3D"http://InformationDesign.org" target=3D"_blank">http://Inform= ationDesign.org</a><br> <br> Problems? Write to:<br> =A0<a href=3D"mailto:[email protected]">Info= [email protected]</a><br> ___________________________________________________________________<br> <br></blockquote></div><br><br clear=3D"all"><br>-- <br><img src=3D"http://= art-deco-sertanejo.com/marconi/images/conjunto.jpg" height=3D"65" width=3D"= 200"><br><b>Jos=E9 Marconi Bezerra de Souza (PhD, 2008)</b><br><font size= =3D"1">Consultor em design da informa=E7=E3o e professor do Mestrado e Grad= ua=E7=E3o de Design da UFPR<br> <b><i>Information design consultant=A0=A0and university lecturer=A0(Brazil)= <br> PhD </i></b><i>- Department of Typography & Graphic Communication, The = University of Reading (UK, 2008)</i><br><b><i>Master of Arts - </i></b><i>D= epartment of Three-Dimensional Design, The Birmingham City University (UK, = 1992)</i></font><br> --0015173fe9b2e2623804a4cc3b0d-- --===============1288697027== Content-Type: text/plain; charset="us-ascii" MIME-Version: 1.0 Content-Transfer-Encoding: 7bit Content-Disposition: inline ___________________________________________________________________ Use the following address to post a message to all subscribers: [email protected] To subscribe, unsubscribe or change your options, visit: http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe For all Information Design matters: http://InformationDesign.org Problems? Write to: [email protected] ___________________________________________________________________ --===============1288697027==--