cigarette pack warnings

Cafe,

We've discussed anti-smoking information campaigns before, and now, 
right on the heels of our latest discussion of health information 
campaigns, come two more stories about another "nudge" campaign being 
launched in the U.S.:

"New Cigarette Warning Labels Pack More Visual Punch"
(originally aired Tuesday, 21 June 2011 on the _PBS NewsHour_)
http://www.pbs.org/newshour/rundown/2011/06/new-cigarette-warnings-unveiled.html

and

"What's an ugly photo worth?"
(originally aired Tuesday, 21 June 2011 on _Marketplace_)
http://marketplace.publicradio.org/display/web/2011/06/21/pm-whats-an-ugly-photo-worth/

Apparently,

	"When the images appear next year, the U.S. will fall into
	line with 41 other countries and World Health Organization
	guidelines. Dr. Adriana Blanco of the WHO says images are
	proven more likely than text to nudge people into quitting --
	partly by grossing out your friends and family."

And: the new ugly packaging is supposed to turn off the youth market.

But enough to make them quit smoking?

Or does it all just become the new noise, that we learn to ignore?

(Perhaps the warning message should be set in a disfluent type like 
Hattenschweiler? ;-)

Deborah
_____

Deborah Taylor-Pearce
[email protected]
___________________________________________________________________

Use the following address to post a message to all subscribers: 
 [email protected]

To subscribe, unsubscribe or change your options, visit:
 http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe

For all Information Design matters:
 http://InformationDesign.org

Problems? Write to:
 [email protected]
___________________________________________________________________