Re: cigarette pack warnings

I imagine these days most smokers know cigarettes kill you... eventually. But when you're young 'eventually' is a long long way off, along with the need for a pension. 

There was a brand called 'Death Cigarettes' marketed in the UK in the 90s. I remember hearing about it but not actually seeing it. According to a Wikipedia entry on it, their slogan was 'The Grim Reaper Don't Come Cheaper'.

Rob Waller 



On 22 Jun 2011, at 09:58, Deborah Taylor-Pearce wrote:

> Cafe,
> 
> We've discussed anti-smoking information campaigns before, and now, 
> right on the heels of our latest discussion of health information 
> campaigns, come two more stories about another "nudge" campaign being 
> launched in the U.S.:
> 
> "New Cigarette Warning Labels Pack More Visual Punch"
> (originally aired Tuesday, 21 June 2011 on the _PBS NewsHour_)
> http://www.pbs.org/newshour/rundown/2011/06/new-cigarette-warnings-unveiled.html
> 
> and
> 
> "What's an ugly photo worth?"
> (originally aired Tuesday, 21 June 2011 on _Marketplace_)
> http://marketplace.publicradio.org/display/web/2011/06/21/pm-whats-an-ugly-photo-worth/
> 
> Apparently,
> 
> 	"When the images appear next year, the U.S. will fall into
> 	line with 41 other countries and World Health Organization
> 	guidelines. Dr. Adriana Blanco of the WHO says images are
> 	proven more likely than text to nudge people into quitting --
> 	partly by grossing out your friends and family."
> 
> And: the new ugly packaging is supposed to turn off the youth market.
> 
> But enough to make them quit smoking?
> 
> Or does it all just become the new noise, that we learn to ignore?
> 
> (Perhaps the warning message should be set in a disfluent type like 
> Hattenschweiler? ;-)
> 
> Deborah
> _____
> 
> Deborah Taylor-Pearce
> [email protected]
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