Re: marketing & the term "software compilation"

On Tuesday 10 August 2010 01:03:37 Stuart Jarvis wrote:
> On Monday 09 August 2010 21:41:45 Oriol Mirosa wrote:
> > > while i agree that "release day" is better for the reasons already
> > > discussed, keep in mind that we're engaged in marketing here as opposed
> > > to accurately describing our engineering processes to the outside world.
> > > our egineering processes are completely uninteresting to the outside
> > > world. they just care about how KDE software can make their life better.
> > > :)
> > 
> > From what I can see from this thread there seems to be a general agreement
> > to to not use KDE SC in our external communications, and to refer to a
> > 'release day' instead. Aaron has made the point that this is how it was
> > supposed to be from the beginning, but re-reading Myriam's (and others')
> > emails in this list it seems obvious that even for many of us in KDE this
> > was not clear. This is understandable, as starting from the dot's original
> > story about the new branding
> > (http://dot.kde.org/2009/11/24/repositioning-kde-brand) the term KDE SC
> > has figured quite prominently in our communications. I am not trying to
> > criticize or blame anybody, I agree with Aaron that this is a long-term
> > process and that figuring out and getting everyone on board with these
> > things takes time. But I do think that, just as we had a dot story about
> > re-branding, we should make an effort to communicate this more fine-tuned
> > understanding of our use of terms to the community. Otherwise, we will
> > continue finding confused people like Myriam and others will keep
> > referring to KDE SC in our communications. In the same way, we should try
> > to be consistent with this usage particularly in our main communication
> > outlets. For instance, right now in the main page of kde.org the three
> > latest announcements read "KDE Software Compilation 4.x released", which
> > is inconsistent with the policy (or at least with my understanding of it,
> > please correct me if I am wrong). Thus I would like to propose a few tasks
> > to address this and see what people think. If we agree that these things
> > should be done I am happy to take the lead with some of them and
> > coordinate:
> 
> Lots of good and valid points i don't need to comment on really - other than 
> to say that I was surprised how SC caught on since it wasn't really given big 
> billing and is a horrible term. It's our fault in the way we did release 
> announcements and promo, I guess: we defined a set of products but then talked 
> about the SC.

It also shows how much ppl were supportive of our efforts there - despite the horrible term they used it anyway. It says they LOVE US :D

 
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