Re: Do we release SC or not?

On Mon, Sep 6, 2010 at 3:59 AM, Sebastian Kügler <[email protected]> wrote:
> On Friday, September 03, 2010 19:41:06 Aaron J. Seigo wrote:
>> On Thursday, September 2, 2010, Sebastian Kügler wrote:
>> > Everything I've heard until now (and that includes the whole "SC" idea)
>> > sounds just clumsy and doesn't feel practical. It's doable in paragraphs
>> > of text, but it's pretty much impractical for producing headlines.
>>
>> http://lists.kde.org/?l=kde-promo&m=128043108730686&w=2
>
> The idea sounds sound, but in practise to make it work, I find it sounding
> silly. Not so much for the x.y.0 releases, but for bugfix updates, it's almost
> Microsoft-ish. (Patchday, anyone?)
> --
> sebas
>

Well, there are several ideas floating around this issue; "Release
Day" is only one of several. For me, the key is to communicate
something that connects properly with the audience (from a marketing
perspective). To use the bugfix update example, how about:

***KDE bugfix update***
Today KDE releases series 4.6.2 updates that include Applications and
Plasma Workspaces. While some new features are offered, the primary
emphasis for this Release Event is to continue improving quality and
to finetune existing features. These updates will improve the
performance of earlier KDE versions, so upgrading is recommended.

Nothing Microsoft-ish about it. Facts, no vaporware, hype, cutesy terminology.

Descriptive headline that speaks to how users are listening
Shared version number identifying the occasion--the Release Event
What is included and why

Microsoft Patch Day has always occurred to me thusly...there are so
many things broken and breakable that we are committed to providing
patches monthly. Subtext - we won't get to them all, we hope to get to
most of the ones that are really broken, we will probably get to the
ones that cause us the most grief or hurt our revenues/relationships
with our best customers.

This way of thinking is foreign to the way KDE operates.

Carl
 
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