Re: Branding again...

On Tue, Nov 9, 2010 at 9:25 AM, Stuart Jarvis <[email protected]> wrote:
> On Tuesday 09 November 2010 16:57:38 Carl Symons wrote:
>> On Tue, Nov 9, 2010 at 2:00 AM, Stuart Jarvis <[email protected]>
> wrote:
>> > On 11/5/10, Stuart Jarvis <[email protected]> wrote:
>> >> On Friday 05 November 2010 11:50:58 Sebastian Kügler wrote:
>> >>> On Wednesday, November 03, 2010 16:07:21 Stuart Jarvis wrote:
>> >>> > We're still not consistent with what we're putting out there :-(
>> >>> >
>> >>> > So we have https://promo.notes.kde.org/34 to try and get this right.
>> >
>> > Updated with some draft announcement templates. Please dive in and
>> > improve right there.
>> >
>> > Stu
>>
>> These look to provide good guidance for the development of actual
>> announcements. Nice shift from nuts-n-bolts to
>> what-does-this-mean-for-you (user). There is reference to "Software
>> Compilation" that I thought had been discontinued.
>
> You mean the 'KDE releases Software Compilation 4.6 to distributors....' bit?
> Yeah, I'm not sure about that. It was in the notes for the proposal so I
> assumed it came out of the earlier discussion somehow.
>
> I'm not sure we need it. However, last time (4.5) there was one announcement
> on the KDE front page that then linked to the others. If the release/web teams
> are happy to put three announcements up on the front page then we probably
> don't need the joint one.
>
> Re the SC in general, I wonder if there might be some value in including it in
> the release announcement texts (not titles) this time - 'Today KDE released
> new versions of the Plasma workspaces as part of Software Compilation 4.6'.
> That might help avoid confusion about where the software compilation has gone
> by making it more of a gradual phasing out - or maybe it is better to have  a
> clean break with the SC terminology.
>
> Something for greater minds than mine to ponder :-) though if they don't I
> guess we'll have to make a decision...
>
> Cheers,
> Stu
>

The term "Software Compilation" makes sense for the bundle--whatever
it contains. And it should work fine in announcement bodies...not
headlines. There is substantial value in KDE products being so
extensive that compilation is needed. Compare that to Microsoft's
lackluster and disjoint attempts to release (for example) Windows
Vista and Office 2007. With excessive (near)monopoloy rents, that's
the best you can do?

Our announcements should be bold and accurate (not timid) in
portraying KDE accomplishments. "KDE Software Compilation 4.6" is as
exciting as the fastener section at a hardware store.

Carl

Carl
 
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