Re: What can we learn from Krita's Kickstarter?

Well... I wrote most of the text :-) The important thing there is to have 
a single, simple story, and it sucks that we were forced to have a story 
with an 'and' in it: 'performance _and_ animation' -- that's pretty bad, 
but initial canvasing among users showed that we'd lose significant 
backing without animation and we needed to the performance bit before we 
can do animation, technically... It sucks.

The video is short and the music dynamic because last time we noticed that 
people only watch about 30 seconds of video; even now, only 50% of viewers 
watch the whole video. I think this year's video is much better than last 
year's, though, of course, everyone will disagree about the music, no 
matter which music you'd use.

The big challenge for any generic KDE fund raiser is going to be having a 
story that appeals to people outside the KDE community. We've got 188 
backers now, and only very few are from the Krita or KDE community (though 
the resident Krita fans do the biggest donations, often up to 500 euros.)

Most of our donations come in through reddit, krita.org, twitter, 
blendernation. There isn't a single referral through dot.kde.org.

Boudewijn


  On Mon, 4 May 2015, Harold Schreckengost wrote:

> For those who weren't aware, Krita's newest fundraiser is already under way starting today.  Out of a goal of 20,000 euro, they've already raised closed over 5400 as of now.
> Since some fundraising has already been brought up for our end of things, I'd like to encourage everyone to take a look at Krita's Kickstarter
> (https://www.kickstarter.com/projects/krita/krita-free-paint-app-lets-make-it-faster-than-phot) and make some observations.  What do you like?  What do you dislike?  What do you think is helping them raise
> as much as they are right now?
> 
> I'll go first:
> 
> They are listing discreet goals (performance goals and animation tools)
> They are listing discreet, useful goals for stretch goals
> They use videos effectively
> They showcase work created using Krita
> They draw donors in by using inclusive language ("here's where you come in", a lot of "you" throughout the page)
> 
> From a layperson friend of mine:
> 
> "Right off the bat, the music they chose wasn't too good for something regarding general artistry. Their examples are a bit too fast. They're stating goals, which is nice. They involve the backers, showing
> they actually take into account what they think/say. They provided a secondary site to check it out further, that's good for those who are interested, but want to learn a bit more before backing. Their
> examples, looking over it again, seem to only scratch the surface of what the whole thing can do, so that's not very effective to me."
> 
> 
> So, that said, what does everyone else see in their Kickstarter that makes it successful?  what can be improved?  What can KDE, as a whole, make use of?
> 
> Thanks, everyone, and I hope we can learn a lot!
> 
> Harold
> 
>


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