What can we learn from Krita's Kickstarter?

For those who weren't aware, Krita's newest fundraiser is already under way
starting today.  Out of a goal of 20,000 euro, they've already raised
closed over 5400 as of now.

Since some fundraising has already been brought up for our end of things,
I'd like to encourage everyone to take a look at Krita's Kickstarter (
https://www.kickstarter.com/projects/krita/krita-free-paint-app-lets-make-it-faster-than-phot)
and make some observations.  What do you like?  What do you dislike?  What
do you think is helping them raise as much as they are right now?

I'll go first:

They are listing discreet goals (performance goals and animation tools)
They are listing discreet, useful goals for stretch goals
They use videos effectively
They showcase work created using Krita
They draw donors in by using inclusive language ("here's where you come
in", a lot of "you" throughout the page)

From a layperson friend of mine:

"Right off the bat, the music they chose wasn't too good for something
regarding general artistry. Their examples are a bit too fast. They're
stating goals, which is nice. They involve the backers, showing they
actually take into account what they think/say. They provided a secondary
site to check it out further, that's good for those who are interested, but
want to learn a bit more before backing. Their examples, looking over it
again, seem to only scratch the surface of what the whole thing can do, so
that's not very effective to me."


So, that said, what does everyone else see in their Kickstarter that makes
it successful?  what can be improved?  What can KDE, as a whole, make use
of?

Thanks, everyone, and I hope we can learn a lot!

Harold


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