Re: What can we learn from Krita's Kickstarter?

First, I want to apologize if I came across as trying to attack the 
Krita fundraiser in any way.  You guys are doing an amazing job with it, 
seriously.  I just wanted everyone to take a look at it with a critical 
eye so that we can learn from it.

Regarding thinking of this like sales, as a "marketing" person, I'd like 
to even expand that out a little further.  We are marketing a product, 
not just selling one.  We should be asking ourselves, start to finish, 
the right questions (Who will use this? What are their wants and needs?  
How can we satisfy their wants and needs?), not just in the promo team, 
but really throughout KDE as a whole. That's part of why I've been 
aiming to make things more geared toward the general community, rather 
than the enthusiast community that we seem to aim for right now.

Before we even define what we bring to our audience, we want to 
understand our audience.  Who are they?  What are they looking for in a 
desktop environment?  Do they even know what a DE /is? /How long have 
they been using Linux?  Why are they using it?

A better understanding of our audience means that our definition of what 
we can provide them will be more effective.  A better understanding of 
our users can help us do better with every step of the process, from 
design to production to marketing.

On a side, free software suffers from one of the worst environments for 
creating "free rider" problems.  No matter how much people use the 
software, a number of them will always feel as though they have no 
vested interest and no responsibility for improving it.  I would be 
interested in seeing the overlap of donors between last time and this 
time for Krita; I would reckon it's a significant portion of repeat 
donors.  I would be curious what impact we could have by working on 
getting first-time donors for free software, now and going forward.

On 05/05/2015 04:58 AM, Boudewijn Rempt wrote:
> On Tue, 5 May 2015, Jens Reuterberg wrote:
>
>> I think we need to consider, first and foremost, what it is we're 
>> selling.
>
> Also, start thinking about it like sales, maybe :-)
>
>> Is the product something that is viable on the market? Does it bring 
>> something new, something better? How do we PROVE its 
>> better/new/needed? I don't think looking at stretch goals and video 
>> is the catch-all of this but rather at the thing itself, how it has 
>> been presented in the past, what the actual story is.
>
> Yes, this is my big problem, too -- I cannot come up with an appealing 
> story for KDE as a whole.
>
> The original story was "I want my girlfriend to have a linux 
> environemnt that she'd love to use."
>
> That works, that would even work as a story for a bigger target group 
> than one girlfriend :-) But it no longer reflects KDE.
>
> KDE is old, has a long history and many changes in the way we look at 
> ourselves, but if we want to raise funds, the first thing is, as you 
> said, to define what we are bringing to the audience.
>
>> /me will also scrounge up some more cash to send Krita's way. My 
>> pitiful 50 euro feels awkward now.
>
> As Ton from Blender (which is really good at raising funds...) said, 
> we're doing good, but how come not _every_ krita users who hears about 
> the campaign feels the need to donate even just 1 euro? (Probably 
> credit cards, of course, but still.) It's not about the amounts anyone 
> gives, it's about the number of people who participate!
>
> Boudewijn
>
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