Re: What can we learn from Krita's Kickstarter?

I'm not entirely sure what had happened here.  Sorry for the random
repeats!
 First, I want to apologize if I came across as trying to attack the Krita
fundraiser in any way.  You guys are doing an amazing job with it,
seriously.  I just wanted everyone to take a look at it with a critical eye
so that we can learn from it.

Regarding thinking of this like sales, as a "marketing" person, I'd like to
even expand that out a little further.  We are marketing a product, not
just selling one.  We should be asking ourselves, start to finish, the
right questions (Who will use this? What are their wants and needs?  How
can we satisfy their wants and needs?), not just in the promo team, but
really throughout KDE as a whole.  That's part of why I've been aiming to
make things more geared toward the general community, rather than the
enthusiast community that we seem to aim for right now.

Before we even define what we bring to our audience, we want to understand
our audience.  Who are they?  What are they looking for in a desktop
environment?  Do they even know what a DE *is?  *How long have they been
using Linux?  Why are they using it?

A better understanding of our audience means that our definition of what we
can provide them will be more effective.  A better understanding of our
users can help us do better with every step of the process, from design to
production to marketing.

On a side, free software suffers from one of the worst environments for
creating "free rider" problems.  No matter how much people use the
software, a number of them will always feel as though they have no vested
interest and no responsibility for improving it.  I would be interested in
seeing the overlap of donors between last time and this time for Krita; I
would reckon it's a significant portion of repeat donors.  I would be
curious what impact we could have by working on getting first-time donors
for free software, now and going forward.

On 05/05/2015 04:58 AM, Boudewijn Rempt wrote:

On Tue, 5 May 2015, Jens Reuterberg wrote:

I think we need to consider, first and foremost, what it is we're selling.


Also, start thinking about it like sales, maybe :-)

Is the product something that is viable on the market? Does it bring
something new, something better? How do we PROVE its better/new/needed? I
don't think looking at stretch goals and video is the catch-all of this but
rather at the thing itself, how it has been presented in the past, what the
actual story is.


Yes, this is my big problem, too -- I cannot come up with an appealing
story for KDE as a whole.

The original story was "I want my girlfriend to have a linux environemnt
that she'd love to use."

That works, that would even work as a story for a bigger target group than
one girlfriend :-) But it no longer reflects KDE.

KDE is old, has a long history and many changes in the way we look at
ourselves, but if we want to raise funds, the first thing is, as you said,
to define what we are bringing to the audience.

/me will also scrounge up some more cash to send Krita's way. My pitiful 50
euro feels awkward now.


As Ton from Blender (which is really good at raising funds...) said, we're
doing good, but how come not _every_ krita users who hears about the
campaign feels the need to donate even just 1 euro? (Probably credit cards,
of course, but still.) It's not about the amounts anyone gives, it's about
the number of people who participate!

Boudewijn

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