Re: [l10n-web] Reminder: Brand names remain unchanged

On Thu, Aug 22, 2019 at 12:30 PM Eduardo Trápani <[email protected]> wrote:

> On 22/8/19 13:18, Peiying Mo wrote:
>
> Hi! Please note that the questions below are not meant to start a new
> discussion here, or to disagree with the policy, but rather to be sure
> of the things we should be reviewing and fixing to abide by it:
> > It was brought to our attention that a recent release of Firefox desktop
> > contains localized brand names. Though there have been discussions on
> brand
> > and localization as late as last year, the policy has not changed: no
> > localization, no transliteration, no declension. *Mozilla brand names
> must
>
> About declensions, does this mean that, for example, these strings
> should be changed?
>
> (en-US) Firefox Home (Default)
>     (eu) Firefoxen hasiera-orria (lehenetsia)
>     (et) Firefoxi avaleht (vaikimisi)
>     (fi) Firefoxin aloitussivu (oletus)
>
Yes, that's correct.

>     ...
>
>
> https://transvision.mozfr.org/string/?entity=browser/browser/preferences/preferences.ftl:home-mode-choice-default.label&repo=gecko_strings
>
>
> > remain unchanged*. This applies to Mozilla products, desktop and mobile,
> > and websites. Here is the full list of Mozilla trademarked brands.
> > <https://www.mozilla.org/en-US/foundation/trademarks/list/>
>
> I don't see "Sync" in the list. But it is defined in
> branding/official/brand.properties. Does this policy cover it too?
>
> (en-US) Sync
>     (eo) Spegulado
>     (zh-CN)     同步
>
We admit that the Brand team has lacked clarity on what is considered a
"brand" and thus falls under this policy. "Sync" is one of those vague
terms in limbo. I recommend that if the term is found in a brand.xyz file,
that it should remain in English. Other occasions where the word "sync"
lowercase occur should be translated.

I want to also reiterate the "if possible" aspect of Peiying's request to
perform a global review for these brand issues. I don't expect everyone to
have the time to do this and I know that our current tooling makes this
difficult. Our primary ask right now is that you be aware of this policy
when you happen upon strings containing brand names and that those in the
community with mentorship roles educate others about this practice. Our
secondary reason for bringing it up is that we're currently working out
ways to better enforce this policy through tooling and plan to correct them
over time. So if you suddenly see a push to your repo or contribution in
Pontoon from Flod, Delphine, or Pei that reverts a
translated/transliterated brand name back to English, please don't be
alarmed.

Hope this helps,
Jeff

>     ...
>
>
> https://transvision.mozfr.org/string/?entity=browser/branding/official/brand.properties:syncBrandShortName&repo=gecko_strings
>
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