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Maybe the differentiator is "making money" in business, because the
XP forum is full of poster caliming to speak to CXO's in this way.
Your right, no one hoping to present a credible argument for change
would address a senior manager in the way I suggested.
Glen
--- In [email protected], "Charlie Poole"
<[email protected]> wrote:
> Glen,
>
> > If the XP'ers continue to demand that the C-Types "listen" to the
zealots
> > it's going to be tough sledding. Which is really too bad, since
there is
> > great need if the "marketing story" can resonant with the
decision makers.
> > It's starting to happen - Jim Highsmith, is one example. But
> > viral marketing is a serial process.
>
> I think we need to improve our presentation, but I'd like to
separate
> the real from the fantastic, and just deal with the real problems.
>
> So, outside of discussions on the internet, which we both know has
> a culture all its own, have you really seen anyone demand that
> CxOs just do what they say? Do you imagine that I, or anyone else
> making money in this business is talking to potential clients - CxOs
> or not - this way? If not, then who are we talking about?
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