RE: "I've tried it" doesn't instill interest

Bill,

The paper "Mimetic Isomorphism and Technology Evaluation: Does Imitation
Transcend Judgment?" Volume 3 Article 5, in this months Journal of the
Association of Information Systems discusses just such issues you
mention below. When selecting technologies or processes to support those
technologies many other factors other than the merit of the solution
come in play.

Glen B. Alleman 

> -----Original Message-----
> From: Bill Tozier [mailto:[email protected]]
> Sent: Friday, January 10, 2003 3:08 PM
> To: [email protected]
> Subject: Re: [xpAdoption] "I've tried it" doesn't instill interest
> 
> On Friday, Jan 10, 2003, at 16:33 America/Detroit, J. B. Rainsberger
> wrote:
> 
> > So said  Bill Tozier  on  2003-01-10 --------------------
> >> Are you sure you've identified the criteria by which your
> >> audience is gaging success?
> >
> > Obviously not. That's ridiculously complex. No one could do it, so
why
> > would I try?
> 
> Good point. Let's take a different tack for a moment.
> 
> Recall that we're chatting about the problem: Why do people who are
> presented with evidence of a better way of doing their work choose not
> to do their work that way?
> 
> Modern economic theory [caveat lector] would argue that people
> adopt/buy into something when the perceived benefits outweigh the
> perceived costs, factoring in their risk aversion. The approach of
> explaining, in exhaustive detail, how many vast benefits XP will bring
> to somebody sometimes doesn't work. Is it because (as Ron ((if I
parsed
> the thread right)) pointed out) the listener doesn't *get* what the
> seller is trying to communicate, or that the seller is perceived as an
> a[5|6]e? Or is it perhaps that the seller has not addressed some
> aspects of cost of change that the listener sees?
> 
> Or we could try another tack: There are a lot of people who adopt
> technologies/products/innovations late, not early (which is why
they're
> called "late majority" adopters). Frankly it doesn't matter what the
> proposal is, or their reasons are, they just aren't going to do
> anything right away. Given that you want to get practical about
selling
> XP, what is the proper response when you have found you're selling to
> somebody who just isn't going to try it? Try again? Take it
personally?
> 
> >> In other words, you and your audience may have the same goals, but
> >> different values.
> >
> > Indeed. I want to be honest.
> 
> Yes. Me too. But there are other values in play as well. I'm not
> talking about XP's Values, I'm talking about personal values: the
> subjective criteria upon which one judges the usefulness of a
proposal.
> As you say, you can't know the other person's (and might not know
> yours).
> -----
> Bill Tozier
> [email protected]
> 
> "The question of whether a computer can think is no more interesting
> than the question of whether a submarine can swim."
>    -- E. W. Dijkstra
> 
> 
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