Re: Some words on who to talk to about new paradigms...

On Friday, February 7, 2003, at 9:07:26 PM, Kay A. Pentecost wrote:

> <quote>
> When you evangelise something, never ever assume that the person with the title is the
> person you should go after. A big mistake of people is that they often figure they have
> to go after the president, the vice president, the director to get something done with an
> organization and that's absolutely untrue.  MacIntosh is successful because the salt of
> the earth likes it: it was graphic designers, it was secretaries.  it was students, it
> was interns.  It was not any stinking president of a fortune 1000 company....

> You don't go over their heads because they'll resent you going over their heads, and
> probably they're not the right people to make a decision anyway.
> </quote>

This is very interesting, isn't it? I wonder what the graph of Mac
quantities owned by individuals vs owned by companies over time looks like,
and I wonder what the mechanism is whereby secretaries did or did not
influence their company to use Macs.

Interesting.

Ron Jeffries
www.XProgramming.com
It is a bad plan that admits of no modifications. -- Publius Syrus (ca. 42 BCE)


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