RE: Some words on who to talk to about new paradigms...

Hi, Ron,

> -----Original Message-----
> From: Ron Jeffries [mailto:[email protected]]
> Sent: Saturday, February 08, 2003 5:45 AM
> To: [email protected]
> Subject: Re: [xpAdoption] Some words on who to talk to about new
> paradigms...
>
>
> On Friday, February 7, 2003, at 9:07:26 PM, Kay A. Pentecost wrote:
>
> > <quote>
> > When you evangelise something, never ever assume that the person with the
> title is the
> > person you should go after. A big mistake of people is that they often
> figure they have
> > to go after the president, the vice president, the director to get something
> done with an
> > organization and that's absolutely untrue.  MacIntosh is successful because
> the salt of
> > the earth likes it: it was graphic designers, it was secretaries.  it was
> students, it
> > was interns.  It was not any stinking president of a fortune 1000 company....
>
> > You don't go over their heads because they'll resent you going over their heads, and
> > probably they're not the right people to make a decision anyway.
> > </quote>
>
> This is very interesting, isn't it? I wonder what the graph of Mac
> quantities owned by individuals vs owned by companies over time looks like,
> and I wonder what the mechanism is whereby secretaries did or did not
> influence their company to use Macs.

Guy Kawasaki has a couple of books out... one is called something like Rules for
Revolutionaries... perhaps that would give you more information.  I've ordered that
one...if it answers those questions I'll let you know.

When I was a UNIX sysadmin, a woman started to work at the company who had Mac
experience.  This was before Windows 3.0, and DOS and Mac networks were too limited to do
what the company needed... databases with hundreds of thousands of records.  She had the
ear of the Director, who was computer illiterate (his secretary read his email to him
<grin> (maybe he was *completely* illiterate<giggle>) and she *almost* convinced him to
dump the entire UNIX system for a Mac network.

He had no idea of the size and complexity of the databases... and no idea of technology
at all...

But the woman's attraction to Mac's and her fear of our text-based UNIX terminals was
enough to stir up a big pot of trouble for the two of us who ran the UNIX system...

Kay



>
> Interesting.
>
> Ron Jeffries
> www.XProgramming.com
> It is a bad plan that admits of no modifications. -- Publius Syrus (ca. 42 BCE)
>
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